Our Work

Penney Muskoka Realty Relies on Sparked for a New Website

Our Work

Penney Muskoka Realty Relies on Sparked for a New Website

For people looking to buy and sell property in iconic Muskoka, Penney Muskoka Realty is a first choice.

With a mission to help their client’s find a slice of paradise, Penney Muskoka Realty has been helping people buy and sell properties in Muskoka and the surrounding areas for many years.

Owned by Denise and Roger Penney, who have been residents of Muskoka for over 30 years, Penney Muskoka Realty values honesty, perseverance, hard work and passion, and they aim to provide a high-touch experience for every client.

The Challenge

How to Stand Out in a Busy Marketplace

When Penney Muskoka Realty reached out to Sparked, it was during the height of the pandemic, when everyone was fleeing the city and looking to buy property in iconic Muskoka. There were many buyers, but also many realtors – and little inventory.

Denise and Roger Penney, owners of the company, knew they needed to invest in their website to stand out from the crowd. They wanted their website to be visually engaging with beautiful imagery representative of the region, as well as integrated with their property listing service.

The pair engaged Sparked Digital to develop a new website that would achieve these goals, and showcase their position as leaders in the Muskoka realty landscape.

The Result

A Beautiful Website, Designed to Sell Muskoka

Penney Muskoka Realty’s new website went live in 2021 and was met by praise and excitement from their team and clients.

The website is set apart with these unique elements:

A beautiful video used on the homepage to establish an eye-catching and professional first impression.
The use of lush landscape and lifestyle imagery to create an engaging and immersive experience.
Custom integration with a realtor listing platform to show their listings and their brokerage’s listings in real time.
A friendly ‘Meet Us’ and ‘Testimonials’ page to build trust and confidence from the get-go.

Although the website has been launched, Sparked’s work is not done. Sparked continues to provide fully-managed website hosting and maintenance to ensure the website is future-proofed, secure and performing optimally.

Penney Muskoka Realty’s new website offers exciting opportunities to build their brand and attract new clients – today and for years to come. Visit the website today at: https://penneymuskokarealty.com/