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Our Work

Sparked Provides Website Management so ThoughtWire Can Stay Focused

Our Work

Sparked Provides Website Management so ThoughtWire Can Stay Focused

ThoughtWire enables intelligent orchestration of data for better outcomes.

Powered by a best-in-class, real-time digital twin, ThoughtWire offers an operating system designed for high-IQ smart spaces. This includes buildings, districts, cities, hospitals, long-term care facilities, assistive living facilities, health networks and more.

The Challenge

ThoughtWire Needed to Stay Focused on Making Built Spaces Smarter

When ThoughtWire approached Sparked, the company was quickly expanding and their leadership wanted to stay focused on their core priorities. This meant less time for things like updating and maintaining their website.

ThoughtWire engaged Sparked Digital in 2021 to act as their trusted partner for website maintenance and operations.

The Solution

Providing Immediate Relief

As soon as we came on board, our team immediately took the following tasks off ThoughtWire’s plate:

  • Performing core WordPress, theme and plugin updates
  • Monitoring website performance
  • Monitoring website security
  • Managing backups, snapshots and staging environments

With these tasks removed from their plate, ThoughtWire team could continue to focus on marketing their technology and creating trusting relationships with commercial real estate and health care customers across North America and globally.

Accelerating Website Performance

While we were working on streamlining ThoughtWire’s day-to-day website operations, we also identified an opportunity to improve their website’s overall performance.

In particular, our team recommended implementing the following changes, which ThoughtWire was happy to agree to:

  • Creating a CDN (content delivery network) and caching system
  • Optimizing CSS and Javascript files
  • Improving image loading

The Results

Seemingly Small Changes Net Big Results

By implementing these website improvements, the results were measurable:

  • Website performance score skyrocketed from 32% to 92%
  • LCP (largest contentful paint) went from 4.5 seconds to 600 milliseconds
  • CLS (cumulative layout shift) went from 0.83 to 0
  • Overall website load time decreased from 8.7 seconds to 2.1 seconds

The overall result was a website that ran faster and had better opportunity for ranking higher in search engine results pages.

Great Partnerships Make for Great Outcomes

A great partnership is one where all parties work together to provide a seamless and efficient process. 

By letting Sparked take on their website, ThoughtWire had more room to focus on what they do best. Alongside this, we also identified some additional opportunities for improvement. Win, win.

Services Delivered

Website maintenance

Website support

Managed hosting

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