PermaCorp
Sparked sifts through 120+ images to find just the right one for this website redesign.
01
About the Client
With over 20 years of experience, PermaCorp has been a North American leader in custom metal fabrication, providing railings, decks and balconies, special fabrications and extrusions for commercial and residential customers. Their products offer long-lasting beauty, enhanced safety, minimal maintenance costs, and are built to withstand the harshest conditions.
02
The Challenge
When PermaCorp connected with Sparked, their team was struggling with a website that wasn’t pulling its weight. The design was outdated, it was difficult to navigate, and the content didn’t reflect the scope and scale of PermaCorp’s capabilities. As a leading player in the North American metal fabrication industry, they needed a website that set them apart from the crowd, demonstrated their expertise, and showcased the quality of their products.
03
The Solution
Our team got to work, beginning with research. We assessed the industry landscape and reviewed PermaCorp’s large bank of project photography. Working collaboratively, we created copy and design that allowed their stunning images to take centre stage. We focused on using large-scale imagery to show the extensiveness of their work.
Next, it was time to develop the website. Using WordPress, we created pixel-perfect pages that responded seamlessly on both desktop and mobile. We set up their forms, integrated with their HR platform, and implemented an SEO tool. During launch, we walked PermaCorp’s team through the process, and deployed the site to live with no downtime.
After launch, we continued to work with PermapCorp’s team to refresh their print marketing collateral so it aligned with their new digital presence.
04
The Results
At the end of the project, Sparked delivered a beautiful, intuitive, and high-performing website for PermaCorp. Today, we continue to host and maintain the website.
”Sparked has made our web and online experience easier across all companies. They could easily compete with any of the big guys in the final product.”