ProSpeakers sees METRIC in conversions direct from SEM optimization.
01
About the Client
ProSpeakers.com Speakers’ Bureau provides access to a full range of professional speakers for corporate meetings, national associations, conventions, conferences, in-house speaker series and corporate spokespeople. Representing a range of talent, ProSpeakers also arranges spokespeople and brand endorsements from media personalities to athletes, chefs, medical experts, lifestyle spokespeople and industry experts.
02
The Challenge
With a need to extend their reach and gain new prospects and leads, ProSpeakers was looking for skilled assistance with search engine marketing, specifically Google Ads. They required expertise in ongoing campaign creation, monitoring, analysis, and additional optimization.
03
The Solution
The solution for ProSpeakers’ SEM needs required an in-depth analysis of their ad spend and expected ROI, and creating a plan that would meet and exceed those expectations. The plan included bi-weekly meetings and monthly reporting on ad performance and updates. Account optimization to Google Ads updates is ongoing, along with additional campaign creation as needed. Ongoing keyword optimization with focus on conversion, along with conversion tracking, continues to help ProSpeakers remain visible in the digital space. A monthly reporting dashboard was set up in order to monitor A/B testing, ad scheduling and geo optimization, and overall performance and ROI.
04
The Results
The custom solution Sparked provided has helped ProSpeakers see an increase in:
”Sparked Digital is the best in the business. They take time to understand your business and help you make the best digital marketing decisions. They truly care about being part of your extended team.”