Victim Services Toronto

Sparked writes 18 pages of copy for the redesign of this non-profit's website.

Meet Victim Services Toronto

About the Client

Victim Services Toronto provides trauma-informed support and advocacy in the moment for any person in Toronto who has experienced crime or sudden tragedy. They also work to prevent violence through community engagement. In 2023-2024, Victim Services Toronto served 18,032 victims, including 3,557 children and youth.

Inclusive & Accessible Copy

The Challenge

In late 2022, Victim Services Toronto was undergoing a rebrand and needed website copy to bring their rebrand to life. They wanted to ensure the copy embodied a warm and non-judgmental tone and was written to be inclusive. The copy would help victims connect with immediate support, so it also needed to be clear and concise.

Collaborating for Change

The Solution

For this project, we started by working collaboratively with Victim Services Toronto’s team and their website design partner to create a website architecture that outlined how the website’s content would be structured. From there, we created several copy options for the homepage headline. This would help set the direction for the tone and voice.

From there, we drafted copy for all of the pages, and worked with Victim Services Toronto’s team to collect any missing information and to make refinements. We paid special attention to the audience, and tailored different pages to different audiences, depending on whether the content was for victims, supporters, donor, or the general public.

Finally, when the website copy was complete, we met with the website designer to ensure a seamless handoff.

Clear and inclusive copy, with a warm and non-judgmental tone, helped bring the vision to life.

Serving Those in Immediate Need

The Results

This project resulted in an inviting and informative website that is helping to serve an important purpose. We were proud to have played a part.

Pages Written

7,459

Words Written

100%

Completed On Time & Budget

Star Review Received

“Working with Karina was great. She took the time to understand our organization’s vision and services, and then captured that with impactful and engaging copy. We’re grateful for her compassion, professionalism, and care.”

Carly Kalish

Executive Director, Victim Services Toronto