WatServ

Sparked provides 4 years of integrated digital marketing services, culminating in the company being successfully acquired.

Meet WatServ

About the Client

WatServ, now a Centrilogic company, is an IT solutions provider that helps clients digitally transform their business through proven cloud technologies and managed services. Their unique approach to cloud planning, migration, and management, along with 24x7x365 support, enables their global customers to stay focused on their core business.

A Partner That Could Grow With Them

The Challenge

When WatServ was connected with Sparked, their lean yet mighty marketing team needed a partner that could provide strategic digital marketing guidance, along with extra hands to execute their ambitious marketing plan. What started as a small engagement soon grew, and Sparked became a fully integrated extension of their marketing team, providing fractional marketing support with a focus on digital.

The Solution

Over the course of the next 4 years, from 2019-2023, Sparked grew alongside WatServ, and provided both strategic and implementation support for their digital marketing efforts. This included helping to design digital marketing strategies, and then supporting them with copywriting, social media content creation, SEO optimization, website development, email marketing support, marketing technology recommendations and implementation, and the development of analytics dashboards.

From implementing accessibility features on their website, to developing content for email marketing campaigns, to developing landing pages and A/B tests, to providing services to host, maintain, and support their website, Sparked became an integrated and trusted long-term partner.

Over our 4 years working with WatServ, we achieved many great results together. Here are just a few:

In 2 years, we helped increased organic website traffic by 1,117%.
In less than 1 year, we took their website performance rating (per GTMetrix and PageSpeed Insights) from 68% to 96% by improving first contentful paint, cumulative shift, total blocking time, and time to interactive metrics.
We took their overall site health (per SEMRush) from 57% to 97%+ and achieved zero errors, 100% crawlability, 100% site performance, and 100% markup.

They say ‘together is better’, and we couldn’t agree more. Working collaboratively with WatServ’s marketing team, we helped the company soar to new heights.

A Successful Sale

The Results

Our 4 years of hard work culminated in the successful acquisition of WatServ by Centrilogic. Sparked was thrilled with this outcome, and was proud to have been a key component of WatServ’s success.

1,117%

Increase in Organic Traffic

96%

Website Performance Rating

97%

Site Health

100%

Accessible Website

“Working with WatServ in this integrated manner has meant we’ve been able to understand their business deeply, look at the big picture, and help move the needle on brand awareness and lead gen.”

Karina Ramsundar

Cofounder, Sparked Digital