WatServ, a Centrilogic company, is an IT solutions provider that helps clients digitally transform their business through cloud technologies and managed services. WatServ hosts complex, high-availability environments for enterprise-level applications. Their unique approach to planning, migration and management, with 24x7x365 support, enables their global customers to focus on their core business.
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The Challenge
WatServ needed a customized host of fractional and integrated digital marketing services to support their growing business and evolving brand. They needed expertise in marketing strategy support, ongoing copywriting, website support, social media strategy and management, email marketing, marketing technology recommendations, and analytics support.
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The Solution
The solution was a customized suite of ongoing support, including website management, maintenance, performance and security, and a collection of marketing services. Specifically, Sparked assisted with developing a collection of web pages, including copy, biweekly website updates to core and plugins, monitoring for updates, backups, and load times; support with integrations, including marketing and martech tools, and implementing changes to support AODA compliance. Marketing services included assistance with email campaigns, newsletters, and organic and paid social media, including landing pages and A/B testing.
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The Results
A customized suite of digital marketing services helped WatServ align their digital presence with their brand values.