Copywriting is a fundamental part of your marketing toolkit. Your business is more than simply the product or service you sell. It is a story that you weave for potential customers: if the story is convincing, leads turn into customers. If the story is phenomenal, those customers become loyal brand ambassadors.
Continue reading
If you’ve been honing your digital marketing strategy, you’ve likely already put some time, thought and energy into your SEO program. But there’s another acronym you’ll want to learn: SEM, or search engine marketing.
Continue reading
“Build it and they will come” may have worked in Field of Dreams, but the motto won’t work when it comes to your digital marketing strategy. Simply building a website and then expecting the traffic and leads to pour in is a path to disappointment.
Continue reading