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About Us | Sparked Digital Skip to content

About Sparked

On a mission to demystify digital marketing

Digital marketing has become complex. Yet it’s here to stay.  

  • 63% of businesses have increased their digital marketing budgets in the past year.1
  • 72% of marketing budgets are spent on purely digital channels.2
  • 55% of advertising today is digital.3

Our mission is to help you figure out digital. 

Rely on our expertise to demystify digital and keep you competitive. With all services under one roof, we make the complex easy.

Since 2019, we’ve helped over 70 companies & organizations. 

Founded and headquarted in Toronto, we serve clients in Canada, the Caribbean, Europe & beyond.

Strong values

1. Integrity 
over everything

Giving our very best advice
is at the core of who we are. 

2. Curiosity 
fuels growth

We ask questions, we listen actively,
we seek new paths. 

3. Respect
is vital 

Mutual respect makes space for
great outcomes to emerge. 

Giving back

Each year, Sparked is proud to donate its services to a different charity or non-profit organization. 

Past recipients have included:

Know an organization that could use our help? Contact us today.

laptop with picture of victim services of durham region website

Problem solvers at heart

Our award-winning team is comprised of strategists, UX/UI designers, copywriters, content writers, developers and project managers – all ready to help.
Karina is a content strategist who helps businesses clarify their messaging, build their brand voice and increase conversions.
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Karina Barker

Cofounder & President
Head of Content & Creative Services

Anthony is a digital marketer and technologist with over 15 years of experience helping brands build, advertise and optimize their online presence.
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Anthony Ramsundar

Cofounder & CEO
Head of Technology & Development

With a degree in business studies and marketing, Keagan ensures our clients have a great experience, from start to finish.
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Keagan Gillies

Founding Member
Head of Business Development

Aneri is an Office Manager with over eight years of experience solving problems for growth-oriented teams across many industries.
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Aneri Shah

Office Manager

Chloe is a digital marketer with experience across North American, Asian and European markets. Her skills include campaign management, ad placement & analytics.
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Chloe Fung

SEO & SEM Specialist

KJ is a writer who has worked as a journalist and with B2B companies in healthcare, entrepreneurship and industrial manufacturing.
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KJ Aiello

Content Writer

Kristin is a Senior Art Director and Designer focused on delivering insightful creative solutions for clients across a wide range of industries.
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Kristin Arnott

Art Director & Designer

Shawn McDonald is passionate about helping brands and businesses tell their stories, and has worked in B2B consulting and marketing since 2005.

Shawn McDonald

Content Writer

Neda Javedani is a web development and design expert whose innovation and attention to detail helps clients create tailored content and unique digital experiences.
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Neda Javedani

Senior Web Content Specialist 

With nearly 15 years of experience, Valeriya is a full-stack developer specializing in web and mobile app development.

Valeriya Iakovenko

Senior Developer

Sustainability matters

Did you know the internet as a whole contributes approximately 2% of global carbon emissions?

At Sparked, we’re proud to be a green hosting provider. That means the website we host run on 100% renewable energy.

We also choose to remain a fully-remote and digitally-enabled agency, further reducing our impact on the environment.

Proud to be recognized

web excellence award logo

2021 Web Excellence Award Winner for designing & developing Corporate Class Inc’s website.

Learn more >>

web excellence award logo

2022 Web Excellence Award Winner for designing & developing Laneway Distiller’s website. 

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Results that speak for themselves

1 Hubspot
2 Gartner CMO Spend Survey, 2021
3 Winterberry Group

What digital problems are you facing?

Let's start a conversation.

Karina Barker

COfounder & PRESIDENT

Head of Content & Creative Services

Karina is a copywriter and content strategist with expertise brand positioning, website copywriting, conversion copywriting and content marketing.

For over 17 years, Karina’s career has focused on finding ways to communicate with impact. She’s worked as a communications and policy advisor in the public sector, a communications manager in the private sector and a freelance copywriter.

Karina served as an Entrepreneur-in-Residence at the DMZ, an globally-recognized tech incubator, and she’s instructed copywriting at George Brown College. Her work has been published in print and online in notable places like Forbes, and she’s written for more than 70 SMEs, startups and Fortune 500 companies.

Karina believes the recipe for successful copy includes in-depth audience research, a high level of empathy and the use of clear, concise, accessible language.

Learn more at karinabarker.ca.

Anthony Ramsundar

Cofounder & CEO

Head of Technology & Development

Anthony is a digital marketer and technologist with nearly 20 years of experience helping brands build, advertise and optimize their online presence using leading platforms and technologies.

Anthony combines development skills with marketing knowledge to offer complete services. He’s well-versed in a wide variety of different CMSs, CRMs, analytics tools, media buying platforms, marketing automation services and development languages.

Before co-founding Sparked, Anthony was the digital marketing director at Canada’s largest community healthcare company. Prior to that he was the head of web and development at a major global travel agency—where his team won several web awards—and a web manager for a Canadian domain and hosting provider.

Keagan Gillies

FOUNDING MEMBER
Head of Business Development

As a member of Sparked since the beginning, Keagan helps ensure our clients have an exceptional experience and he leads the company’s business development efforts. 

With a degree in business studies and marketing, Keagan understands the complexities of today’s marketing landscape. Previously, he was marketing specialist at a large healthcare company and before that he completed his studies abroad.

Keagan has completed a certification in Google Analytics and guest lectured on email marketing strategy.

Aneri Shah

Office Manager

Aneri Shah is an Office Manager with over eight years of experience in many industries, managing staffing, cross-departmental relations, client-facing communications, and organizing office strategies. She has been an integral part of problem-solving and growth-oriented teams. 

Aneri holds a Masters in Human Resource Management and post-graduate studies in International Business Management, which she has used across her international career in IT, real estate, and airline industries.

Aneri also has a diploma in Aviation, Tours, and Travel and believes that in order to be an integral part of any team, every team member and client should feel respected and valued.

Chloe Fung

SEO & SEM Specialist

Chloe joins Sparked as SEO & SEM Specialist, working closely with John, our Head of Growth Marketing. 

Prior to joining Sparked, Chloe worked in various aspects of digital marketing sectors across North American, Asian and European markets. Her work includes strategy planning, campaign management, ad placements and performance analytics.

Chloe is particularly skilled in and passionate about helping clients stand out from the market competition through SEO and SEM rankings.

KJ Aiello

Content Writer

Prior to joining Sparked, KJ (Kelly) worked as a freelance writer and journalist, writing for B2B and B2C companies in entrepreneurship, healthcare, and industrial manufacturing. Her other writing bylines include essays, op-eds, book and film reviews, and reported pieces, published in The Globe and Mail, Toronto Life, eTalk, and Chatelaine, among others. 

KJ has a B.A. Hons from the University of Toronto, specializing in political science, with a double major in neuroscience and psychology.

Kristin Arnott

Associate Art Director & Designer

Kristin is a Senior Art Director and Designer focused on delivering insightful creative solutions for clients across a wide range of industries. Her conceptual thinking blends perfectly with her technical expertise and easily moves from vision and strategy to hands-on implementation. 

In her work, Kristin has collaborated with brand and content strategists for over 20 years. She’s ambitious and passionate about everything creative — typography, imagery, branding and digital solutions for both new and existing brands.

Neda Javedani

Senior Web Content Specialist

Neda Javedani is a web development and design expert whose innovation and attention to detail helps clients create tailored content and unique digital experiences.

With over 12 years of experience, Neda has liaised with clients and internal teams to determine project and feature requirements, before directing development, testing and quality assurance. Her work draws from her graphic design experience to create eye-catching and brand building visual assets, and she believes in continuously refining and optimizing content.

Neda’s capacity to collaborate cross-functionally across sales, marketing and technical teams is what makes her a perfect fit with Sparked’s values. She brings a keen ability to drive enhanced user experiences, consumer engagement and streamline content launches.