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About Sparked

Who We Are

Sparked is an award-winning, boutique agency located in Toronto, Canada. 

We believe that every business deserve a digital presence to match their goals, and that it shouldn’t be stressful to achieve it.

Too often, working with an agency can feel like disappearing into a system. You’re just another account. It can be hard to know what work is being done, what decisions are being taken and what results are being achieved.

With Sparked, you’ll gain a high-touch, low-stress strategic partner. We take time to get to know you and your business—and we value the relationships we build with our clients. We’ll give you the tools, insights and expertise to make smart decisions about your digital strategy—without jargon or ego.

Technical expertise. Creativity and craft. We’re here to help your business grow.

Our Values

Go All In

We work together to provide our best advice and deliver high-quality work every time.

Create Value

We put our passions and skills to work for our clients, our industry and our community.

Be Friendly

We strive to be great to work with, easy to understand, inclusive and accessible.

A Team You Can Trust

We’re a team of highly-dedicated, highly-passionate people.

Karina is a copywriter and content strategist who helps businesses clarify their messaging, build their brand voice and increase conversions.
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Karina Barker

Co-founder | Head of Content & Creative

Anthony is a digital marketer and technologist with over 15 years of experience helping brands build, advertise and optimize their online presence.
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Anthony Ramsundar

Co-founder | Head of Technology & Development

Specializing in search engine optimization (SEO), pay-per-click (PPC), paid social and web analytics, John has helped organizations build presence in the digital space for over 6 years.
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John Rosales

Head of Digital Growth

With a degree in business studies and marketing, Keagan ensures our clients have a great experience, from start to finish.
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Keagan Gillies

Head of Client Relations & Project Management

What Others Say

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Karina Barker

Co-founder

Head of Content & Creative

Karina is a copywriter and content strategist with expertise brand positioning, website copywriting, conversion copywriting and content marketing.

For over 16 years, Karina’s career has focused on finding ways to communicate with impact. She’s worked as a communications and policy advisor in the public sector, a communications manager in the private sector and a freelance copywriter.

Karina is an Entrepreneur-in-Residence at the DMZ, an globally-recognized tech incubator, and she’s instructed copywriting at George Brown College. Her work has been published in print and online in notable places like Forbes, and she’s written for more than 70 SMEs, startups and Fortune 500 companies.

Karina believes the recipe for successful copy includes in-depth audience research, a high level of empathy and the use of clear, concise, accessible language.

Learn more at karinabarker.ca.

Anthony Ramsundar

Co-founder

Head of Technology & Development

Anthony is a digital marketer and technologist with over 15 years of experience helping brands build, advertise and optimize their online presence using leading platforms and technologies.

Anthony combines development skills with marketing knowledge to offer complete services. He’s well-versed in a wide variety of different CMSs, CRMs, analytics tools, media buying platforms, marketing automation services and development languages.

Before co-founding Sparked, Anthony  was the digital marketing director at Canada’s largest community healthcare company. Prior to that he was the head of web and development at a major global travel agency—where his team won several web awards—and a web manager for a Canadian domain and hosting provider.

John Rosales

Head of Digital Growth

Specializing in search engine optimization (SEO), pay-per-click (PPC), paid social and web analytics, John has helped organizations build presence in the digital space for over 6 years.

John completed a Bachelor of Commerce in Marketing Management at the University of Guelph and a post-graduate program in Statistics at Sheridan College.

He holds the following certifications: Google Ads Search, Google Display Ads, Google Shopping Ads, Google Analytics Individual Qualification, Google Ad Measurement and Bing Ads. John joined Sparked in 2020.

Keagan Gillies

Head of Client Relations & Project Management

With a degree in business studies and marketing, Keagan provides clients with marketing strategy and execution, along with account management. 

Keagan understands the complexities of both traditional and digital marketing. He holds a certification in Google Analytics and has guest lectured on email marketing strategy.

Previously, Keagan was marketing specialist at a large healthcare company and before that he completed his studies abroad. Keagan joined Sparked in 2020.