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About Us

On a mission to demystify digital.

About Us

On a mission to demystify digital.

Digital marketing has gotten complex.

Yet, there’s no denying its importance.  

  • 63% of businesses increased their digital marketing budgets in the past year.1
  • 72% of marketing budgets are spent on purely digital channels.2
  • 55% of advertising today is digital.3

With the pressure on, our mission is to help our clients find a clear path to online growth. 

With all services under one roof, all work performed locally (no outsourcing overseas), and a friendly team, we do everything we can to make the complex easy.

Since 2019, we’ve helped over 70 clients spark growth online. 

Our team located in Toronto and Southern Ontario. We serve clients across Canada, US, Europe and the Caribbean.

For us, holding true to our values
is the only way.

1. Integrity 
over everything

Giving our very best advice
is at the core of who we are. 

2. Curiosity 
fuels growth

We ask questions, we listen actively,
we seek new paths. 

3. Respect
is vital 

Mutual respect makes space for
great outcomes to emerge. 

We believe businesses should give back.

That’s why we’re proud to donate our services on a pro bono basis to various charities or non-profit organizations. We also make regular financial donations.

Past recipients of our pro bono work have included:

laptop with picture of victim services of durham region website

We're entrenched in our industry, and we're here to stay.

Sparked is a proud member of the Canadian Marketing Association (CMA). 

The CMA is the largest marketing community in Canada, with members from over 400 corporations and 30 post-secondary institutions. The CMA supports activities related to thought-leadership, professional development, consumer protection and commercial success. 

Meet the people you'll be working with.

If you reach out to us, we’re the people who’ll respond. At Sparked, we’ll get to know your name, and you’ll get to know ours. A partnership, the way it should be.

Sparked's Cofounder and President, Karina has 18 years of experience helping people communicate with impact.

Karina Barker

Cofounder & President
Head of Content & Creative Services

Anthony, Sparked's Cofounder and CEO, has been working in digital for nearly 20 years.

Anthony Ramsundar

Cofounder & CEO
Head of Technology & Development

If you reach out to us, your first point of contact will be with Sparked's heart and soul, Keagan.

Keagan Gillies

Founding Member
Head of Business Development

Chloe is a digital marketer with experience across North American, Asian and European markets. Her skills include campaign management, ad placement & analytics.

Chloe Fung

Associate, SEO & SEM Specialist

Kristin is a Senior Art Director and Designer focused on delivering insightful creative solutions for clients across a wide range of industries.

Kristin Arnott

Associate, Art Director & Designer

With nearly 15 years of experience, Valeriya is a full-stack developer specializing in web and mobile app development.

Valeriya Iakovenko

Associate, Senior Developer

Shawn McDonald is passionate about helping brands and businesses tell their stories, and has worked in B2B consulting and marketing since 2005.

Shawn McDonald

Associate, Content Writer

KJ is a writer who has worked as a journalist and with B2B companies in healthcare, entrepreneurship and industrial manufacturing.

KJ Aiello

Associate, Content Writer

Sustainability matters.

Did you know the internet as a whole contributes approximately 2% of global carbon emissions?

At Sparked, we’re proud to be a green hosting provider. That means the websites we host run on 100% renewable energy.

We also choose to remain a fully-remote and digitally-enabled agency, further reducing our impact on the environment.

Proud to be recognized.

web excellence award logo

2021 Web Excellence Award Winner for designing & developing Corporate Class Inc’s website.

Learn more >>

web excellence award logo

2022 Web Excellence Award Winner for designing & developing Laneway Distiller’s website. 

Learn more >>

Results that speak for themselves.

1 Hubspot
2 Gartner CMO Spend Survey, 2021
3 Winterberry Group

Ready to find your clear path forward?

We'd love to start a conversation today.

Karina Barker


Head of Copy & Creative

Karina Barker is a copywriter and messaging strategist with expertise in brand positioning, website copywriting, and conversion copywriting. 

For nearly 19 years, Karina’s career has focused on finding ways to communicate with impact. Her work has been published in print and online in notable places like Forbes, and she’s written copy for over 100+ SMEs, startups, and Fortune 500 companies.

Before co-founding Sparked Digital, she worked as a freelance copywriter, a manager of content strategy at a renewable energy company, and a communications and policy advisor with the provincial and federal governments.

With a passion for her craft, Karina served as an Entrepreneur-in-Residence at the DMZ (2021-2022) and instructed copywriting at George Brown College (2019). Currently, she provides mentorship to women entrepreneurs through The Forum, and offers private coaching and training for emerging copywriters.

She holds a degree in social sciences and has completed post-graduate programs in copywriting, business writing, and marketing.

Karina believes the recipe for successful copy includes in-depth audience research, a high level of empathy and the use of clear, concise, accessible language.

Learn more at karinabarker.ca.

Anthony Ramsundar

Cofounder & CEO

Head of Technology & Development

Anthony is a digital marketer and technologist with nearly 20 years of experience helping brands build, advertise and optimize their online presence using leading platforms and technologies.

Anthony combines development skills with marketing knowledge to offer complete services. He’s well-versed in a wide variety of different CMSs, CRMs, analytics tools, media buying platforms, marketing automation services and development languages.

Before co-founding Sparked, Anthony was the digital marketing director at Canada’s largest community healthcare company. Prior to that he was the head of web and development at a major global travel agency—where his team won several web awards—and a web manager for a Canadian domain and hosting provider.

Keagan Gillies

Head of Business Development

As a member of Sparked since the beginning, Keagan helps ensure our clients have an exceptional experience and he leads the company’s business development efforts. 

With a degree in business studies and marketing, Keagan understands the complexities of today’s marketing landscape. Previously, he was marketing specialist at a large healthcare company and before that he completed his studies abroad.

Keagan has completed a certification in Google Analytics and guest lectured on email marketing strategy.

Chloe Fung

SEO & SEM Specialist

Chloe joins Sparked as SEO & SEM Specialist, working closely with John, our Head of Growth Marketing. 

Prior to joining Sparked, Chloe worked in various aspects of digital marketing sectors across North American, Asian and European markets. Her work includes strategy planning, campaign management, ad placements and performance analytics.

Chloe is particularly skilled in and passionate about helping clients stand out from the market competition through SEO and SEM rankings.

Kristin Arnott

Associate Art Director & Designer

Kristin is a Senior Art Director and Designer focused on delivering insightful creative solutions for clients across a wide range of industries. Her conceptual thinking blends perfectly with her technical expertise and easily moves from vision and strategy to hands-on implementation. 

In her work, Kristin has collaborated with brand and content strategists for over 20 years. She’s ambitious and passionate about everything creative — typography, imagery, branding and digital solutions for both new and existing brands.

KJ Aiello

Content Writer

Prior to joining Sparked, KJ (Kelly) worked as a freelance writer and journalist, writing for B2B and B2C companies in entrepreneurship, healthcare, and industrial manufacturing. Her other writing bylines include essays, op-eds, book and film reviews, and reported pieces, published in The Globe and Mail, Toronto Life, eTalk, and Chatelaine, among others. 

KJ has a B.A. Hons from the University of Toronto, specializing in political science, with a double major in neuroscience and psychology.