Over the past decade, I’ve honed my expertise as a graphic designer, UI designer, and marketer to offer engaging digital and print experiences, lasting designs, impactful storytelling, and tailored marketing campaigns. Working with clients across different industries, whether in advocacy, sustainability, IT, education, healthcare, or finance, my goal has always been to generate solutions that are aesthetically sound and functional while meeting the specific needs of my clients. 

Before starting my own business, Travis Boyco Creative, and working with the team at Sparked Digital, I was a Marketing and Communications Manager at GHD (Advisory and Digital), a leading professional services company operating in the global markets of engineering, architecture, digital technology, and advisory services.

I have a Master’s Degree from Toronto Metropolitan University, a Bachelor’s from the University of Toronto, and an Ontario College Diploma from Fanshawe College. 

I come to the Sparked team with 10 years of experience as a digital marketing specialist, diversifying from copywriting to paid search and ad campaigns. My work has led to exciting roles in this wheelhouse, which includes building dashboards and analytics setups. 

I love all aspects of my work and seeing tangible results for my clients. Give me a problem to solve and I will dive in enthusiastically. 

When I’m not helping my clients reach their goals, I love spending time in the pottery studio, leaning into my creative side, from wheel throwing to painting and glazing. 

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With over twenty years of experience, I’ve helped numerous marketing and brand specialists produce top-notch print and digital materials over many diverse industries. I bring my skills with design, art direction, corporate communications, collaboration, and brand development to all my clients. 

My true passion is in collaborating with other team members and creatives to design and execute the perfect solutions. 

When not working diligently on client projects, I love hockey, cottage life, and of course, am completely obsessed with my puppy, Lola.

I work as a freelance writer and journalist, writing for B2B and B2C companies in entrepreneurship, healthcare, and industrial manufacturing. My other writing, which includes essays, op-eds, book and film reviews, and reported pieces, have been published in The Globe and Mail, Toronto Life, The Walrus and Chatelaine, to name a few. 

Having diversified my work, I am always excited to work with both new and established clients, zeroing in on the problems, and helping to find the right voice and solutions for their communications needs. Working with the team at Sparked has been the perfect opportunity to flex my creative and solutions-focused approach. 

My other work, which includes a national award-winning essay, has also led me to write my debut book, The Monster and the Mirror, which will be published in September 2024. 

When not working, I’m writing my second book and still waiting for my very own personal dragon. In the meantime, I have my cats. 

I began my career twenty years ago as a music journalist in Toronto. Since then, my work has spanned copywriting, editing, proofreading, and creative consulting within traditional and digital media, and marketing and advertising spheres. 

I’ve had the pleasure of working across a diverse range of industries including automotive, pharmaceutical, consumer goods, not-for-profit, finance, energy, corporate communications, B2B and B2C endeavours, and wellness. 

The creative and problem-solving aspect of my work is where I find joy. Any opportunity to use a unique approach is as fulfilling as it is challenging, in the best way possible. 

In my spare time, I also work as the editor-in-chief for a niche publishing house specializing in fine and collector’s editions. I’m a voracious reader, and am deeply interested in painting and print-making, traditional craft, folklore, video games, making music, intriguing scents, and gardening. Coffee is life. 

I bring 11 years of experience to the Sparked team, specializing in copywriting, creative direction, 360 campaigns, social media management, branding, XM, and SEO.  

I love the flexibility of my work, which has allowed me to adopt a generalist approach to my clients’ success. My work has allowed me to collaborate with clients in a wide variety of industries, including real estate, fashion, food and beverage, finance, tech, SaaS, healthcare, insurance, sports, gaming, cannabis, retail, e-commerce, and more. 

From ideation through to execution, I have helped deliver projects, including digital, social, print, OOH, UX, SEO, radio, influencer, XM, events, branding, to name just a few. Collaborating with clients to deliver measurable results is what keeps me in the game. 

When I’m not working towards my clients’ goals, I’m traveling, exploring new hobbies, visiting my family, and trying not to kill all my plants. 

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With over 5 years of experience in email strategy and copywriting, web copy, UX content, and pricing pages, I’ve had the opportunity to work with brands in e-commerce, SaaS, B2B, and non-profit organizations and consulting firms. Recently, my work has taken me in new and exciting directions, including UX in the fintech space. 

I take pleasure in knowing that the work I deliver to my clients can be directly measured in terms of impact and conversions, ensuring that what I deliver will exceed their expectations. 

When not helping clients, I can be found on the basketball court, horseback riding, or traveling.  
Connect with me on LinkedIn.