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About Sparked

Who We Are

We’re an award-winning, boutique agency located in Toronto, Canada. We specialize in helping B2B technology and health companies thrive online.

We believe every business deserves an impactful digital presence to match their goals—and that achieving it shouldn’t be stressful.

Too often, working with an agency can feel like you’re disappearing into a system. You’re just another account. It can be hard to know what work is being done, what decisions are being taken and what results are being achieved.

With Sparked, you’ll get a high-touch, low-stress strategic partner. We take time to get to know your team and business—and we value the relationships we build with our clients. We’ll give you the tools, insights and expertise to make smart decisions about your digital strategy—without jargon or ego.

Technical expertise. Creativity and craft. We’re here to help your business grow.

Our Values

Go All In

We work together to provide our best advice and deliver high-quality work every time.

Create Value

We put our passions and skills to work for our clients, our industry and our community.

Be Friendly

We strive to be great to work with, easy to understand, inclusive and accessible.

A Team You Can Trust

We’re a team of dedicated, passionate people with a background in technology and health.

Karina is a copywriter and content strategist who helps businesses clarify their messaging, build their brand voice and increase conversions.
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Karina Barker

Co-Founder | Head of Content Strategy & Copywriting

Anthony is a digital marketer and technologist with over 15 years of experience helping brands build, advertise and optimize their online presence.
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Anthony Ramsundar

Co-Founder | Head of Technology & Development

Specializing in search engine optimization (SEO), pay-per-click (PPC), paid social and web analytics, John has helped organizations build presence in the digital space for over 6 years.
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John Rosales

Head of Growth Marketing

With a degree in business studies and marketing, Keagan ensures our clients have a great experience, from start to finish.
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Keagan Gillies

Head of Client Relations & Project Management
KJ is a writer who has worked as a journalist and with B2B companies in healthcare, entrepreneurship and industrial manufacturing.
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KJ Aiello

Content Writer

Isabelle is an award-winning designer who has worked with Laurentian University, the Government of New Brunswick, and the World Wildlife Fund, among others.
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Isabelle Fraser

Head of Design

Chloe is a digital marketer with experience across North American, Asian and European markets. Her skills include campaign management, ad placement & analytics.
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Chloe Fung

SEO & SEM Specialist

With nearly 15 years of experience, Valeriya is a full-stack developer specializing in web and mobile app development.

Valeriya Iakovenko

Associate Senior Developer

Shawn McDonald is passionate about helping brands and businesses tell their stories, and has worked in B2B consulting and marketing since 2005.

Shawn McDonald

Associate Content Writer

What Clients Say

Working with Sparked has made our web and online experience easier across all companies. I highly recommend.
Darren MarkFounder & Executive Director, Rhyno Equity Group
It's been a great experience working with the team at Sparked. They're responsive, friendly, on the ball, and went above and beyond in everything they did.
Matt WylieVP, National Disinfecting Systems
Can’t say enough good things about Sparked. They took time to understand our business and created an outstanding website that's light years ahead of our competition.
Head of MarketingKirk Office
My business was doing great offline. But online, I didn’t know where to begin. The team at Sparked guided me every step of the way.
Anthony SpinleyCEO, North Shore Pie Co.
Sparked helped take my vision and turn it into reality. They understood the needs of our business and made the online purchasing easy and painless for our clients.
Vanessa YeungOwner, Aphrodite Cooks
Not only are the people at Sparked good at what they do, but they're also incredible human beings. They truly care about those they partner with.
Adelle PurdhamAuthor
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Karina Barker

Co-founder

Head of Content & Creative

Karina is a copywriter and content strategist with expertise brand positioning, website copywriting, conversion copywriting and content marketing.

For over 16 years, Karina’s career has focused on finding ways to communicate with impact. She’s worked as a communications and policy advisor in the public sector, a communications manager in the private sector and a freelance copywriter.

Karina is an Entrepreneur-in-Residence at the DMZ, an globally-recognized tech incubator, and she’s instructed copywriting at George Brown College. Her work has been published in print and online in notable places like Forbes, and she’s written for more than 70 SMEs, startups and Fortune 500 companies.

Karina believes the recipe for successful copy includes in-depth audience research, a high level of empathy and the use of clear, concise, accessible language.

Learn more at karinabarker.ca.

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Anthony Ramsundar

Co-founder

Head of Technology & Development

Anthony is a digital marketer and technologist with over 15 years of experience helping brands build, advertise and optimize their online presence using leading platforms and technologies.

Anthony combines development skills with marketing knowledge to offer complete services. He’s well-versed in a wide variety of different CMSs, CRMs, analytics tools, media buying platforms, marketing automation services and development languages.

Before co-founding Sparked, Anthony  was the digital marketing director at Canada’s largest community healthcare company. Prior to that he was the head of web and development at a major global travel agency—where his team won several web awards—and a web manager for a Canadian domain and hosting provider.

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John Rosales

Head of Digital Growth

Specializing in search engine optimization (SEO), pay-per-click (PPC), paid social and web analytics, John has helped organizations build presence in the digital space for over 6 years.

John completed a Bachelor of Commerce in Marketing Management at the University of Guelph and a post-graduate program in Statistics at Sheridan College.

He holds the following certifications: Google Ads Search, Google Display Ads, Google Shopping Ads, Google Analytics Individual Qualification, Google Ad Measurement and Bing Ads. John joined Sparked in 2020.

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Keagan Gillies

Head of Client Relations & Project Management

With a degree in business studies and marketing, Keagan provides clients with marketing strategy and execution, along with account management. 

Keagan understands the complexities of both traditional and digital marketing. He holds a certification in Google Analytics and has guest lectured on email marketing strategy.

Previously, Keagan was marketing specialist at a large healthcare company and before that he completed his studies abroad. Keagan joined Sparked in 2020.

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KJ Aiello

Content Writer

Prior to joining Sparked, KJ (Kelly) worked as a freelance writer and journalist, writing for B2B and B2C companies in entrepreneurship, healthcare, and industrial manufacturing. Her other writing bylines include essays, op-eds, book and film reviews, and reported pieces, published in The Globe and Mail, Toronto Life, eTalk, and Chatelaine, among others. 

KJ has a B.A. Hons from the University of Toronto, specializing in political science, with a double major in neuroscience and psychology.

Isabelle Fraser headshot
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Isabelle Fraser

Head of Design

Isabelle is an award-winning designer who has worked with Laurentian University, the Government of New Brunswick, and the World Wildlife Fund, among others.

Isabelle received her BSc from the University of British Columbia, and studied full-stack design at the RED Academy. She also holds a social media strategy certification from Hubspot. Prior to joining Sparked, Isabelle ran her own design studio.

Isabelle is skilled in all major design programs including Adobe CC, Adobe XD, Figma, AfterEffects, Final Cut Pro, Photoshop and Illustrator. Isabelle leads Sparked Digital’s UX/UI and graphic design team, overseeing projects from concept through to delivery.

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Chloe Fung

SEO & SEM Specialist

Chloe joins Sparked as SEO & SEM Specialist, working closely with John, our Head of Growth Marketing. 

Prior to joining Sparked, Chloe worked in various aspects of digital marketing sectors across North American, Asian and European markets. Her work includes strategy planning, campaign management, ad placements and performance analytics.

Chloe is particularly skilled in and passionate about helping clients stand out from the market competition through SEO and SEM rankings.