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About Sparked

Who We Are

Sparked is an award-winning, boutique agency located in Toronto, Canada. 

We believe that every business deserve a digital presence to match their goals, and that it shouldn’t be stressful to achieve it.

Too often, working with an agency can feel like disappearing into a system. You’re just another account. It can be hard to know what work is being done, what decisions are being taken and what results are being achieved.

With Sparked, you’ll gain a high-touch, low-stress strategic partner. We take time to get to know you and your business—and we value the relationships we build with our clients. We’ll give you the tools, insights and expertise to make smart decisions about your digital strategy—without jargon or ego.

Technical expertise. Creativity and craft. We’re here to help your business grow.

Our Values

Go All In

We work together to provide our best advice and deliver high-quality work every time.

Create Value

We put our passions and skills to work for our clients, our industry and our community.

Be Friendly

We strive to be great to work with, easy to understand, inclusive and accessible.

A Team You Can Trust

We’re a team of highly-dedicated, highly-passionate people.

Karina is a copywriter and content strategist who helps businesses clarify their messaging, build their brand voice and increase conversions.
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Karina Barker

Co-founder | Head of Content & Creative

Anthony is a digital marketer and technologist with over 15 years of experience helping brands build, advertise and optimize their online presence.
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Anthony Ramsundar

Co-founder | Head of Technology & Development

Specializing in search engine optimization (SEO), pay-per-click (PPC), paid social and web analytics, John has helped organizations build presence in the digital space for over 6 years.
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John Rosales

Head of Digital Growth

With a degree in business studies and marketing, Keagan ensures our clients have a great experience, from start to finish.
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Keagan Gillies

Head of Client Relations & Project Management

What Others Say

Working with Sparked has made our web and online experience easier across all companies. I highly recommend.
Darren Mark
Darren MarkFounder & Executive Director, Rhyno Equity Group
It's been a great experience working with the team at Sparked. They're responsive, friendly, on the ball, and went above and beyond in everything they did. They delivered on time every time and they've helped take our business to the next level of growth. We look forward to continuing to work with them. Highly recommended!
Matt Wylie
Matt WylieVP, National Disinfecting Systems
Can’t say enough good things about the team at Sparked. They took the time to understand our business and put together an outstanding website that was light years ahead of our competition. They went above and beyond time and time again and always took the time to answer our questions thoroughly and in a timely manner - thank you!
Head of Marketing
Head of MarketingKirk Office
My business was doing great offline. But online, I didn’t know where to begin. The team at Sparked guided me every step of the way, building a website that I’m proud of and a digital marketing strategy that took my business to a new level of growth.
Anthony Spinley
Anthony SpinleyCEO, North Shore Pie Co.
The team at Sparked helped take my vision of my website and turn it into a reality. They understood the needs of our business and made the online purchasing experience an easy and painless one for our clients.
Vanessa Yeung
Vanessa YeungOwner, Aphrodite Cooks
Not only are the people at Sparked Digital good at what they do, but they are also incredible human beings who are a pleasure to work with. They truly care about those they partner with. When it came to creating a website to build my brand, they knew exactly what to do and the finished product surpassed my expectations. I cannot recommend them enough!
Adelle Purdham
Adelle PurdhamAuthor
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Karina Barker

Co-founder

Head of Content & Creative

Karina is a copywriter and content strategist with expertise brand positioning, website copywriting, conversion copywriting and content marketing.

For over 16 years, Karina’s career has focused on finding ways to communicate with impact. She’s worked as a communications and policy advisor in the public sector, a communications manager in the private sector and a freelance copywriter.

Karina is an Entrepreneur-in-Residence at the DMZ, an globally-recognized tech incubator, and she’s instructed copywriting at George Brown College. Her work has been published in print and online in notable places like Forbes, and she’s written for more than 70 SMEs, startups and Fortune 500 companies.

Karina believes the recipe for successful copy includes in-depth audience research, a high level of empathy and the use of clear, concise, accessible language.

Learn more at karinabarker.ca.

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Anthony Ramsundar

Co-founder

Head of Technology & Development

Anthony is a digital marketer and technologist with over 15 years of experience helping brands build, advertise and optimize their online presence using leading platforms and technologies.

Anthony combines development skills with marketing knowledge to offer complete services. He’s well-versed in a wide variety of different CMSs, CRMs, analytics tools, media buying platforms, marketing automation services and development languages.

Before co-founding Sparked, Anthony  was the digital marketing director at Canada’s largest community healthcare company. Prior to that he was the head of web and development at a major global travel agency—where his team won several web awards—and a web manager for a Canadian domain and hosting provider.

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John Rosales

Head of Digital Growth

Specializing in search engine optimization (SEO), pay-per-click (PPC), paid social and web analytics, John has helped organizations build presence in the digital space for over 6 years.

John completed a Bachelor of Commerce in Marketing Management at the University of Guelph and a post-graduate program in Statistics at Sheridan College.

He holds the following certifications: Google Ads Search, Google Display Ads, Google Shopping Ads, Google Analytics Individual Qualification, Google Ad Measurement and Bing Ads. John joined Sparked in 2020.

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Keagan Gillies

Head of Client Relations & Project Management

With a degree in business studies and marketing, Keagan provides clients with marketing strategy and execution, along with account management. 

Keagan understands the complexities of both traditional and digital marketing. He holds a certification in Google Analytics and has guest lectured on email marketing strategy.

Previously, Keagan was marketing specialist at a large healthcare company and before that he completed his studies abroad. Keagan joined Sparked in 2020.