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ABOUT

Fueling your growth online.

We’re an experienced team of highly-dedicated, passionate people. Our goal is to provide superior advice and a boutique, high-touch experience.

Our Team

Karina Barker

Co-Founder | Content Strategist & Copywriter

Karina is a copywriter and content strategist who helps businesses clarify their messaging, build their brand voice and increase conversions.

Karina’s worked with more than 60 clients in technology, health and innovation including: The Royal Bank of Canada’s innovation team, the DMZ at Ryerson, Canada Children’s Hospitals Foundations, Calgary Telus Convention Centre, Heineken, Pepsico and many more.

Previously, she was the content strategy manager at a global solar energy company and before that she spent 10 years in policy and communications with the federal and provincial governments.

Karina taught copywriting at George Brown College and her work has been published in notable places like Forbes. Visit karinabarker.ca to learn more.

Anthony Ramsundar

Co-Founder | Digital Technology Strategist

Anthony is a digital marketer and technologist with over 15 years of experience helping brands build, advertise and optimize their online presence using leading platforms and technologies.

Anthony combines development skills with marketing knowledge to offer complete services. He’s well-versed in a wide variety of different CMSs, CRMs, analytics tools, media buying platforms, marketing automation services and development languages.

Before co-founding Sparked, Anthony was the digital marketing director at Canada’s largest community healthcare company. Prior to that he was the head of web and development at a major global travel agency—where his team won several web awards—and a web manager for a Canadian domain and hosting provider.

Keagan Gillies

Marketing & Account Manager

Keagan joined Sparked in 2020 to provide clients with marketing strategy and execution, along with account management.

With a degree in business studies and marketing management, Keagan understands both traditional and digital marketing. He holds a certification in Google Analytics and has guest lectured on email marketing strategy.

Previously, Keagan was marketing specialist at a large healthcare company and before that he completed his studies abroad.

John Rosales

Head of Digital Growth

Specializing in search engine optimization (SEO), pay-per-click (PPC), paid social and web analytics, John has helped organizations build presence in the digital space for over 6 years.

John completed a Bachelor of Commerce in Marketing Management at the University of Guelph and a post-graduate program in Statistics at Sheridan College.

He holds the following certifications: Google Ads Search, Google Display Ads, Google Shopping Ads, Google Analytics Individual Qualification, Google Ad Measurement and Bing Ads. John joined Sparked in 2020.

Kiara Varga

Executive Assistant

Kiara is a skilled administrative professional who’s been with Sparked since day one, helping shape our processes, workflows and vision.

With a background in office management, project management and human resources—and as an entrepreneur herself—Kiara manages the behind-the-scenes work to keep our business running smoothly.

In particular, Kiara assists with client onboarding and helps to ensure our projects stay on track and on budget. She’s Asana certified and well-versed in many online productivity and automation platforms.

Our Values

Go All In

Work together to provide our best advice and deliver high-quality work every time.

Give Value

Put our passions and skills to work for our clients, our community and our world.

Be Friendly + Inclusive

Be great to work with, easy to understand, inclusive and accessible.

What Clients Say

"Not only are Karina and Anthony, the two masterminds behind Sparked Digital, good at what they do, but they are incredible human beings who are a pleasure to work with. They truly care about those they partner with. When it came to creating a website to build my brand, they knew exactly what to do and why, and the finished product surpassed my expectations. But their excellent services do not end there. Sparked Digital prides itself in exceptional customer service and this has been reflected again and again in the assistance I have been provided in improving my website over time and for the long term. In other words, at Sparked Digital, they see the job through and look after their clients. I cannot recommend Sparked Digital highly enough!"

Adelle Purdham, Writer & Advocate

“My business was doing great offline. But online, I didn’t know where to begin. The team at Sparked guided me every step of the way, building a website that I’m proud of and a digital marketing strategy that took my business to a new level of growth.”

-Anthony Spinley, Founder & CEO, North Shore Pie Co.

"The team at Sparked helped take my vision of my website and turn it into a reality. They understood the needs of our business and made the online purchasing experience an easy and painless one for our clients."

Vanessa Yeung, Owner, Aphrodite Cooks

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