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About

Welcome to Sparked. We're glad you're here.

About

Welcome to Sparked.

A digital marketing agency that puts results & client success first.

 

 

 

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Our Story: Why Sparked was Born

Sparked was founded in 2019 with a simple yet compelling mission: Do great work and be great to work with.

After nearly 15 years spent in the corporate world and public sector, husband-and-wife team Anthony and Karina Ramsundar had seen too many businesses be failed by agencies. They knew there had to be a better way. With a shared passion for digital marketing, technology, and creativity, they took a leap and founded Sparked.

Today, having grown to serve 100+ clients as a team of 15+ professionals, that same mission lives on in everything we do. 

Our Values

Integrity Over Everything

Our Values

Curiosity Fuels Growth

Our Values

Respect is Vital

Meet who you'll work with.

Our Friendly Team

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Johnny Silverhand

he/him/his

Rockerboy

Johnny Silverhand, born Robert John Linder, was a famous and influential rockerboy and lead singer of the band Samurai before its breakup in 2008. A military veteran who defined the rockerboy movement as it is known today, Silverhand was the most prominent figure who fought against the corrupted NUSA government and megacorporations, often being described as a terrorist because of this. Despite being charismatic and quite the charmer, he was also known to be irrational, impulsive, and manipulative.

Matt Boehm

Senior Designer/Frontend Developer

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I bring 15 years of experience to the Sparked team, specializing in web design, UI/UX, motion graphics and  video editing. 

During my 15 years in the industry, I’ve had the opportunity to work with a variety of companies, including IBM, Ripley’s Aquarium of Canada, Canada’s National Ballet School, and many more. 

My work has led me to exciting places. The opportunity to combine creativity with strategy to craft a compelling visual experience that resonates with a diverse audience is what I thrive on. Whether it’s designing ad campaigns for global markets, building a cohesive brand identity, or creating engaging graphics, solving creative challenges and bringing ideas to life is why I keep doing what I do. 

When I’m not helping my clients, I love playing gigs around town, sharing my favourite tunes with the locals. 

Connect with me on LinkedIn.

KJ Aiello

Content Writer

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I work as a freelance writer and journalist, writing for B2B and B2C companies in entrepreneurship, healthcare, and industrial manufacturing. My other writing, which includes essays, op-eds, book and film reviews, and reported pieces, have been published in The Globe and Mail, Toronto Life, The Walrus and Chatelaine, to name a few. 

Having diversified my work, I am always excited to work with both new and established clients, zeroing in on the problems, and helping to find the right voice and solutions for their communications needs. Working with the team at Sparked has been the perfect opportunity to flex my creative and solutions-focused approach. 

My other work, which includes a national award-winning essay, has also led me to write my debut book, The Monster and the Mirror, which will be published in September 2024. 

When not working, I’m writing my second book and still waiting for my very own personal dragon. In the meantime, I have my cats. 

Keagan Gillies

Head of Business Development

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As Head of Business Development, I’m the first touchpoint many of our prospective clients have with Sparked, and I enjoy representing our brand in this way.

My passion is digging into the individual needs of prospective clients, and tailoring a holistic approach to solving their biggest digital challenges. I take pride in forming relationships, building trust, and overseeing a smooth client onboarding process. 

I hold a degree in business studies and marketing, which has allowed me to understand the complexities of today’s marketing landscape. Prior to joining Sparked, I was a marketing specialist at a large healthcare company. I also completed a certification in Google Analytics and guest lectured on email marketing strategies.

I find the most joy when delivering an exceptional experience to our clients, and knowing that my work has helped them reach their business goals. Working with people has always been my passion, and striving towards solutions that help our clients optimize their strategies is what makes this worthwhile for me.

Kristin Arnott

Senior Designer

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With over twenty years of experience, I’ve helped numerous marketing and brand specialists produce top-notch print and digital materials over many diverse industries. I bring my skills with design, art direction, corporate communications, collaboration, and brand development to all my clients. 

My true passion is in collaborating with other team members and creatives to design and execute the perfect solutions. 

When not working diligently on client projects, I love hockey, cottage life, and of course, am completely obsessed with my puppy, Lola.

Robyn Emond

Executive Assistant

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I have over a decade of experience in various roles, including healthcare, online business management and virtual assistance. My past work has included administrative support, client service and satisfaction, and task management to ensure smooth business operations.

As Sparked’s Executive Assistant, I get the opportunity to make a tangible impact, helping streamline operations, enhance productivity, and achieve business goals. I thrive on solving complex challenges, implementing efficient processes, and seeing positive results of my work. 

The chance to work with diverse clients, each with unique needs and objectives is the most rewarding part of my work. Knowing that my efforts help them thrive is what keeps me coming back. 

When not supporting Sparked, I love running and walking my little Yorkie, Toby. I strive to provide a perfect balance between my personal and professional life, so I can bring my best to both. 

Connect with me on LinkedIn.

Evan Davies

Senior Copywriter

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I began my career twenty years ago as a music journalist in Toronto. Since then, my work has spanned copywriting, editing, proofreading, and creative consulting within traditional and digital media, and marketing and advertising spheres. 

I’ve had the pleasure of working across a diverse range of industries including automotive, pharmaceutical, consumer goods, not-for-profit, finance, energy, corporate communications, B2B and B2C endeavours, and wellness. 

The creative and problem-solving aspect of my work is where I find joy. Any opportunity to use a unique approach is as fulfilling as it is challenging, in the best way possible. 

In my spare time, I also work as the editor-in-chief for a niche publishing house specializing in fine and collector’s editions. I’m a voracious reader, and am deeply interested in painting and print-making, traditional craft, folklore, video games, making music, intriguing scents, and gardening. Coffee is life. 

Cindy Tian

Senior Developer

she/her/hers

In my experience as a web developer, I’ve honed my skills with WordPress, Elementor, PHP, JavaScript/jQuery, CSS 3 animations, and many more. My previous experience, which includes the role of Lead Web Developer at Hanson College, has allowed me to create websites for a variety of clients, ranging across industries and services. 

The experience and passion for problem-solving that I bring helps Sparked clients shine their brightest online. 

As an added bonus, I have aspirations of becoming a magician, because there’s magic in everything.

Ingy Anan

Project Coordinator

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With over 8 years of experience, my work has spanned project management, creative brief development, and PPC campaign management for a variety of industries. I bring performance-focused professionalism and enthusiasm to my clients’ needs, driving various digital projects towards completion within time and budgetary constraints. I always strive towards optimal business outcomes for all stakeholders.

My passion comes from onboarding new clients, reimagining brand identities, and helping businesses overcome their marketing challenges. I believe there is always a solution and I make it my goal to find it. 

When I’m not helping our clients, and as a people-oriented person, I love spending time with my family and friends as much as I can.

Anthony Ramsundar

Cofounder & CEO

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Over my 20-year career, my passion has always centered on finding right-fit technology solutions to solve tricky business problems. I bring this same passion to my role as co-founder and CEO of Sparked.

By contributing both technical expertise and a strong business acumen, I focus on using digital solutions to help our clients modernize their marketing technology stack, level up their online presence, and increase their overall brand equity.

Having worked for years previously on the client side, I have a keen understanding of what matters most to businesses. I try to link technology solutions to business results and I’m extremely passionate about helping businesses make informed and confident decisions. There are too many bad agencies out there, and I’m on a mission to change that.

Before co-founding Sparked Digital, I was the digital marketing director at Canada’s largest community healthcare company. Prior to that, I worked as the head of web and development at a major global travel agency where my team won several web awards. I also worked as a web manager for a leading Canadian hosting and domain provider. 

I have a degree in computing information sciences, and certification training with Google, Microsoft, HubSpot, Sitecore, and more.

When I’m not working, I’m usually spending time with my family and whippet, worming my way through whatever video game has caught my attention, building computers or reading about black holes. 

Karina (Barker) Ramsundar

Cofounder & President

she/her/hers

I’m the co-founder and Chief Brand Officer of Sparked, and oversee our creative team by bringing my expertise in brand positioning, messaging, information architecture and copywriting to all our clients. 

My passion is helping brands connect with their audiences, through content delivered in the right place at the right time, so they can shine online and get the most out of their digital space. 

Over the years, I’ve helped our clients see transformational results by developing content strategies and messaging that helps them meet their business goals – whether that’s leads, brand recognition or a more engaged audience. 

Throughout my career, I’ve been involved with The Forum as a Mentor for women entrepreneurs (2023-current) where I provide guidance on topics like marketing and content strategies. I’ve also held roles as Expert-in-Residence at the DMZ where I had the opportunity to coach over 30 startups on brand positioning and copywriting (2023-current). In 2019, I had the pleasure of being an instructor of copywriting at George Brown College. 

During my career, I have been invited to deliver webinars and talks on the art and science of copywriting to audiences from across an array of industries. My work has been published in print and online in notable places like Forbes, and I’ve written copy for over 100+ SMEs, startups, and Fortune 500 companies. 

I hold a degree in social sciences and have completed post-graduate programs in copywriting, business writing, and marketing. 

I believe the recipe for successful copy includes in-depth audience research, a high level of empathy, and the use of clear, concise, and accessible language. 

While my craft is my passion, when I’m not helping our clients, I’m usually spending time with my family at our northern Ontario cottage and learning new ‘old’ skills – like how to forage, seed save, or ferment vegetables from our garden. 

Eleanor Hirst

Paid Media Specialist

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I come to the Sparked team with 10 years of experience as a digital marketing specialist, diversifying from copywriting to paid search and ad campaigns. My work has led to exciting roles in this wheelhouse, which includes building dashboards and analytics setups. 

I love all aspects of my work and seeing tangible results for my clients. Give me a problem to solve and I will dive in enthusiastically. 

When I’m not helping my clients reach their goals, I love spending time in the pottery studio, leaning into my creative side, from wheel throwing to painting and glazing. 

Connect with me on LinkedIn.

Travis Boyco

Senior Designer

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Over the past decade, I’ve honed my expertise as a graphic designer, UI designer, and marketer to offer engaging digital and print experiences, lasting designs, impactful storytelling, and tailored marketing campaigns. Working with clients across different industries, whether in advocacy, sustainability, IT, education, healthcare, or finance, my goal has always been to generate solutions that are aesthetically sound and functional while meeting the specific needs of my clients. 

Before starting my own business, Travis Boyco Creative, and working with the team at Sparked Digital, I was a Marketing and Communications Manager at GHD (Advisory and Digital), a leading professional services company operating in the global markets of engineering, architecture, digital technology, and advisory services.

I have a Master’s Degree from Toronto Metropolitan University, a Bachelor’s from the University of Toronto, and an Ontario College Diploma from Fanshawe College. 

Putting our skills to good use.

Organizations We Support

At least once per year, we put our skills to work and provide pro bono services for non-profit organizations.

Globally recognized for innovative work.

Marketing Awards We've Won

We're proud to call ourselves the recipient of these marketing awards. We don't take this honour lightly.

2021

2022

2024

Thinking about tomorrow.

Committed to Sustainability

The internet as a whole contributes approximately 2% of global carbon emissions. That's why the website hosting we offer runs on 100% renewable energy.

We also choose to remain a fully remote agency, further reducing our impact on the environment.

100%

 

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Speak with us today - and let's see how we can help move your business forward.