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The Ultimate Guide to Website Hosting & Maintenance in 2022

The average internet user spends 6 hours and 43 minutes online every day browsing one of the world’s more than 1.87 billion websites. But for all the time that you

2021’s Top Digital Marketing News

With another year in the books, it’s time to take a look back before we plan for the year ahead. Here’s a roundup of some of the top digital marketing
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The Ultimate Guide to Digital Marketing in 2022

In our work with clients, both in Toronto and beyond, we’ve noticed that digital marketing can seem like a mystery. Perhaps you feel the same way: you know you need
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Should I Choose a Headless CMS for My Next Website?

An Non-Technical Introduction for Marketing Professionals Headless CMSs (content management systems) are growing in popularity. It can be easy to see why: a system that separates back-end content from the
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3 Benefits of Using SEO and SEM Together for Your Business

Whether you’ve just launched a new business or you’ve been tasked with growing an existing one, chances are you’re looking for ways to: a) get noticed and b) drive sales.
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The Ultimate Guide to SEO for Your Business

“Build it and they will come” may have worked in Field of Dreams, but the motto won’t work when it comes to your digital marketing strategy. Simply building a website
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The Ultimate Guide to Search Engine Marketing for Your Business

If you’ve been honing your digital marketing strategy, you’ve likely already put some time, thought and energy into your SEO program. But there’s another acronym you’ll want to learn: SEM,
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The Ultimate Guide to Copywriting for Your Business

Copywriting is a fundamental part of your marketing toolkit. Your business is more than simply the product or service you sell. It is a story that you weave for potential
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5 Ways to Prepare Your Small Business for Google’s Core Web Vitals Update

Changes are coming to the way Google’s algorithm ranks web pages. The page experience update will be rolled out mid-June 2021 with the goal of rewarding pages that provide a

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