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The Ultimate Guide to SEO for Your Business

“Build it and they will come” may have worked in Field of Dreams, but the motto won’t work when it comes to your digital marketing strategy. Simply building a website
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The Ultimate Guide to Search Engine Marketing for Your Business

If you’ve been honing your digital marketing strategy, you’ve likely already put some time, thought and energy into your SEO program. But there’s another acronym you’ll want to learn: SEM,
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The Ultimate Guide to Copywriting for Your Business

Copywriting is a fundamental part of your marketing toolkit. Your business is more than simply the product or service you sell. It is a story that you weave for potential
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5 Ways to Prepare Your Small Business for Google’s Core Web Vitals Update

Changes are coming to the way Google’s algorithm ranks web pages. The page experience update will be rolled out mid-June 2021 with the goal of rewarding pages that provide a
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Is Your Business Ready for the 2021 Website Accessibility Requirements?

On January 1, 2021, the Ontario government’s AODA website accessibility requirements came into effect. Whether you’ve just learned about the legislation, or you’re actively making website changes to ensure compliance, the

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