FAQs

Answering your commonly asked questions.

Overview & Approach

Why should we choose a WordPress-specific agency like Sparked Digital?

While many agencies are “platform agnostic,” we specialize exclusively in WordPress. This means we have deep technical expertise in its architecture, security, and performance. We don’t just build websites, we build high-performing business tools optimized for the world’s most popular CMS.

What does a "boutique agency experience" mean for me?

At Sparked Digital, you aren’t just another project in a queue. You get direct access to our founders and senior experts. We prioritize lasting relationships and high-touch communication, ensuring you feel supported and heard throughout the entire process.

Do you work with small businesses or larger corporations?

Both! We’ve designed and developed award-winning WordPress websites ranging from 1-page startup website to 1,000-page enterprise sites. Our solutions, like Quick Launch Websites and From-Scratch Websites, are designed to scale with your business needs.

Where is your team located?

We are headquartered in Toronto, Canada, and our fully-remote team is located across the GTA, Ottawa, and Montreal. We are a 100% Canadian agency but we serve ambitious clients everywhere.

What is your "last web partner you’ll ever need" philosophy?

We don’t believe in “launch and leave.” We aim to be your long-term partner, helping you host, maintain, and market your site long after it goes live. Our high client retention rate is a testament to this commitment.

Do you help with brand messaging or just the technical build?

We do both! A website is only as good as its content. We help you refine your brand voice and messaging to ensure your value proposition is crystal clear from the moment someone lands on your homepage.

Design & Development Services

What is the difference between your "Quick Launch" and "From-Scratch" websites?

Quick Launch Websites are semi-custom builds designed to get you up and running quickly with a professional, high-converting presence. From-Scratch Websites are fully bespoke solutions built from the ground up to meet complex technical requirements and super-charge long-term growth.

Will my website be mobile-friendly?

Absolutely. Every website we build is responsive, meaning it will look and perform beautifully on desktops, tablets, and smartphones.

Can you integrate my website with my other business tools?

Yes. We specialize in custom integrations. Whether it’s your CRM (like HubSpot or Salesforce), payment processors (Stripe/PayPal), marketing automation platforms, or an eCommerce setup via WooCommerce, we ensure your tech stack works in harmony.

Do you offer eCommerce or eLearning development?

Yes. We can transform your WordPress site into a powerful online store or a robust eLearning platform for delivering paid or free courses to your audience. Check out Our Work page to see examples of how we’ve done this.

What page builder do you use?

We primarily work with modern, lightweight tools like Elementor or the WordPress Block Editor (Gutenberg), depending on your needs. We avoid bloated themes to ensure your site remains fast and easy for you to edit.

How do you ensure my website will be fast?

Performance is at the core of our build process. We use proven technology and clean coding practices to ensure your site is lightning-fast, which is critical for both user experience and search engine rankings.

Can you help me migrate my site from Wix, Squarespace, Webflow, Shopify, etc?

Absolutely. Migrating to WordPress is a specialty of ours and we even have a WordPress Migration Service dedicated to it. We ensure your content, images, and existing SEO rankings are safely transferred over to your new, more powerful WordPress home.

Marketing Results & ROI

What is an SEO/AEO Audit?

Traditional SEO (Search Engine Optimization) helps you get found by humans. AEO (Answer Engine Optimization) ensures your content is structured to be understood by AI and voice search (like ChatGPT or Siri). Our SEO/AEO Audits provide a roadmap to dominate both.

Will my new website help me get more leads?

A beautiful site is secondary to a site that works. We focus on conversion-centered design, ensuring that clear calls-to-action (CTAs) and strategic user flows are baked into the layout to turn casual visitors into paying customers.

What kind of ROI can I expect from a website redesign?

While ROI varies by industry, our clients typically see improvements in site speed, search engine visibility, and user engagement. By reducing friction for your customers, your website becomes a 24/7 salesperson that pays for itself over time.

Do you provide copywriting & design services?

Yes. Our team brings decades of experience in copywriting, design, and digital strategy. We can help you craft a compelling message that resonates with your audience and drives conversions.

Hosting, Support & Security

Do I need to find my own hosting?

No, you don’t have to. We offer ultra-premium Managed WordPress Hosting that includes 24/7 monitoring, daily backups, and advanced security. We take care of the technical stuff so you can focus on your business.

Why should I have a maintenance plan?

Like a car, a website needs regular servicing. Our WordPress Maintenance Plans ensure your WordPress core, themes, and plugins stay up to date, protecting you from security vulnerabilities and performance lag.

What happens if something breaks or I need a quick change?

We offer WordPress Support and Troubleshooting Packages. Our clients rely on us for everything from fixing minor bugs to implementing new content updates, so you’re never left stranded.

How secure are your WordPress websites?

WordPress powers over 40% of the web, which makes it a target, but we build and manage your website like a fortress. We implement SSL certificates, advanced firewalls, and security hardening protocols to keep your data and your users safe.

What happens if WordPress releases a major update?

If you are on one of our WordPress Maintenance Plans, we handle all updates for you, no matter how big or small. We test updates in a staging environment first to ensure nothing breaks before applying them to your live site.

Process & Pricing

How much does a new WordPress website cost?

We offer two types of WordPress websites: semi-custom Quick Launch Website and fully-custom From-Scratch Websites. Quick Launch Websites start at CAD $2,500 for a 4-page website. From-Scratch Websites are quoted individually since each is unique.

Since we’re a boutique agency that focuses on delivering quality products and an exceptional experience, we’re not the cheapest agency around. However, we’re also far from being the most expensive.

How long does it take to get a new website?

A Quick Launch Website can be ready in a matter of weeks, while a custom From-Scratch Website build typically takes 3+ months depending on complexity. We’ll provide a clear timeline during our discovery phase.

Will I be able to update the content on my website myself?

Yes! One of the reasons we love WordPress is it offers a relatively user-friendly backend. We provide training to ensure you and your team feel confident making text changes, adding blog posts, or swapping out images. We’re also here to help with larger or more complex changes and offer a variety of WordPress Support Packages.

Will I own my WordPress website?

Yes, you will own it 100% once the project is complete and paid for. You’ll own the code, the content, and the assets. We believe in earning your partnership through great service, not by holding your site hostage.

Do you handle domain registration and DNS settings?

We can! While we recommend you maintain ownership of your domain account, we’re happy to manage the technical DNS settings to ensure your domain correctly points to your new site hosted with us.

How do we get started?

The first step is a conversation! You can request a quote through our website, and we’ll reach out to learn more about your vision and how we can spark something incredible for your business.