The pandemic has changed a lot of what we do, how we do it, and what is important to us. It’s been the catalyst of what is now considered The Great Resignation. In January, the Bank of Canada reported that almost one in five Canadians will quit their job in the next 12 months.
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The thing is, managing a website is not a simple set it and forget it task. It requires an ongoing process that includes monitoring, security, updates and lots of day-to-day operations.
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Your SEO business strategy shouldn’t be primarily about peppering your content with keywords and hoping that will help your page rank high and keep your audience on your website. It’s about providing an experience that offers value, keeps your audience engaged and on your website, and organizes your content in a way that is both scalable and navigable.
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