Digital marketing has come a long way over the last decade. Particularly over the pandemic and as a lot of transactions shifted to the digital space, digital marketing has become a primary source of marketing for businesses. Not just that, but this shift has occurred quickly, and marketers have had to pivot at a near-rapid pace.
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To Google or to LinkedIn? That is the [marketer’s existential] question.
But seriously, which one should you choose for your B2B marketing strategy? Unfortunately, the answer isn’t simple. Each advertising platform has its unique features and capabilities, but both aren’t always suited for the same ad campaign.
In this article, we’ll go over what Google Ads and LinkedIn Ads are, how they work, and the pros and cons of each.
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