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Copywriting

Build your brand and convert hearts and minds.

Copywriting

Build your brand and convert hearts and minds.

Persuasive and engaging, good copy is transformative.

Overview

Far from simply wordsmiths, we’re your strategic partners. Through effective copywriting services, we’ll help position your product or service — bringing your brand to life and surpassing your marketing goals. 

How it works.

The first step in good copywriting is gaining a deep understanding of your target audience and their stage of awareness.

Every copywriting project begins with a discovery session with you, followed by our own research on your industry’s competitive landscape, your target audience, their pain points and the triggers that move them.

We combine this knowledge with persuasive techniques and best practices in search engine optimization (SEO) and conversion rate optimization (CRO), to deliver copywriting services that work.

What we offer.

From sales copywriting to nurture content, rely on our team of skilled writers to deliver the best. 

  • Content Strategy Services – Hone in on your brand voice and develop a strategy to align your content.
  • Website Copywriting Services – Put the right words to work with persuasive copy that engages and converts.
  • SEO Content Writing Services – Build your brand and increase your chances of positioning with quality blog posts and content.
  • Email Copywriting Services – Automate, segment and optimize your email marketing to nurture leads and build your funnel.
  • Sales Copywriting Services – Meet your customers where they’re at with ads, landing pages and long-form sales pages.
  • Copywriting Training & Coaching – Learn the techniques of effective copywriting, so you or your team can apply it to your business today.

How you'll benefit.

  • Relying on professional writers to craft effective and targeted copy helps achieve higher conversion rates and, ultimately, business growth.
  • Creating fresh and original content can be a time-consuming task. A skilled copywriter can super-charge your content creation and improve your search rankings.
  • A skilled copywriter will not only write your content and copy, but will undertake all the necessary research required to make sure that your words land with your audience.

Why choose Sparked?

  • Get a senior copywriter on every project, and peace of mind knowing we always include up to two rounds of revisions.
  • Enjoy working with a boutique digital marketing company, where you’ll get to know our names, and we’ll get to know yours.
  • Join our growing family of clients and see why we have only 5-star reviews on Google.

Copywriting FAQs

What do your SEO services involve?

Search engine optimization (SEO) is the key to making sure your customers can find your business online. At Sparked, we offer SEO services informed by the latest best practices and guidelines from Google and other search engines. 

That means no “overnight success” or “too-god-to-be-true” promises, no weird keyword stuffing formulas, and no buying backlinks. Simply good practices, done repeatedly over time, and updated as knowledge about the algorithms change.

We offer complete SEO services, which include:

  • SEO audit & strategy – Get insight on where you’re at today and plan for where you want to be tomorrow.
  • Technical SEO – Implement various backend fixes that can boost your search engine page rankings.
  • On-page SEO – Optimize your copy and content so your target audience can find you faster.
  • Local SEO – Focus on local areas and regions and become the go-to in your neighbourhood.
  • SEO blog writing – Rely on our team of skilled writers to create optimized content that supports your SEO strategy.
  • SEO analytics – Pull together the right data to inform and refine your SEO and marketing strategies. 

Yes, we do. For some clients, this looks like 1 blog post per month, while for others it’s 1 blog post per week. 

Our team does all of the writing ourselves. That means no AI and no outsourcing overseas. The result is high-quality content that your audience wants to read, and that’s optimized for search.

Yes, we do. A good place to look is on our Our Work page. But, if you don’t find what you’re looking for there, reach out to us and we’d be happy to provide you with examples.

Whether you’re looking to develop more leads or you’re launching a new product or service, our SEM services will deliver high-impact campaigns to help you reach the right people. 

Every great SEM campaign starts with a great strategy. Working together, we’ll begin by mapping out your goals and KPIs.
From there, we’ll build and execute campaigns that are tailor-made for your business. Guided by data, you’ll always have the right information to make decisions.

We offer everything under one roof – from creative design and copywriting, to landing page development, to tagging, tracking and A/B testing – so you can focus on your core business.

We offer everything you need to advertise online, which includes: 

  • SEM strategy services – Determine the right marketing mix to maximize your spend and establish meaningful KPIs.
  • Pay-Per-Click (PPC) services – Attract new qualified marketing leads with PPC campaigns tailored to meet your goals and budget.
  • Remarketing services – Reach customers who have already visited your site so you’re always top of mind when they’re ready to buy.
  • SEM campaign creation & optimization – Bring new visitors to your website through targeted, fully-managed campaigns that are optimized on a regular basis.
  • Tracking & analytics – Set up tagging and tracking across your digital properties and monitor progress against KPIs.
  • Paid social media services – Get to your customers where they spend their time online with multi-channel social media advertising campaigns.

We help our clients advertise across all the major paid media channels like Google Ads, Microsoft Ads, LinkedIn, Instagram, Facebook, YouTube, etc. 

Yes, you can end your services at any time with no penalty. We never lock our clients into term contracts. 

To get in touch with our sales team, please send us an inquiry via our Contact page. A member of our team will get back to you within 1-2 business days. 

We have sales executives located in both Toronto, Canada and George Town, Grand Cayman.

Get in Touch

Speak with us today - and let's see how we can move your business forward.