Website Sparked Digital Inc.

Websites and digital marketing agency in Toronto

Job Title: SEO & SEM Specialist
Position Type: Full time
Start Date: Flexible
Location: Remote
Salary: $55,000 – $62,000, commensurate with experience and qualifications

The Opportunity

Are you passionate about search engine optimization (SEO) and search engine marketing (SEM)? Sparked Digital is looking for a search specialist to help us create quality campaigns and deliver exciting results for our clients.

Working remotely, yet part of a tight-knit team, your role will be to develop, implement and maintain SEO and SEM strategies and campaigns for clients in a wide variety of industries. You’ll collaborate with your digital marketing colleagues and our creative and development teams to help bring results to life.
re you a passionate and detail-oriented developer who wants to make a big impact at a growing digital marketing agency?

Duties & Responsibilities

You will be relied on to:

  • Develop SEM/PPC strategies for clients in a variety of industries
  • Collect and analyze data, identify trends and report insights in order maximize spend for paid search campaigns
  • Conduct experimentation and optimization tests, using A/B or multivariate methods
  • Using gathered insights, perform optimizations to campaigns on an ongoing basis
  • Strategize with clients to create new paid search campaigns
  • Collaborate with creative team to produce campaigns
  • Oversee multiple accounts on various platforms (Google, Bing, LinkedIn, Instagram, Facebook)
  • Manage campaign expenses to stay on budget and estimate monthly costs
  • Perform keyword research and design SEO strategies
  • Perform SEO audits and implement recommendations
  • Suggest and make technical and on-page SEO optimizations
  • Create SEO blog outlines and collaborate with creative team to produce content
  • Identify meaningful key performance indicators (KPIs) and set up dashboards
  • Report on KPI’s and present them to clients effectively
  • Help to develop conversion funnels
  • Keep up to date with the latest SEM and SEO best practices
  • Maintain Google Ads and Analytics certifications
  • Attend and participate in internal and client meetings
  • Other related tasks, as required

Skills & Qualifications

  • 2-3+ years of experience
  • Google Ads certified
  • Solid understanding of web analytics tools such as Google Analytics and Matomo
  • Knowledge of search engine algorithms and ranking concepts
  • Familiarity with A/B and multivariate testing techniques
  • Proficient in Google Workspace
  • Comfortable with project management apps
  • Experience with HTML and WordPress is an asset
  • Experience working in an agency is an asset

Compensation & Benefits

  • $55,000-62,000 annual salary, commensurate with experience, skills and qualifications
  • Comprehensive health benefits
  • Generous vacation policy
  • Fully remote, with occasional in-person company events
  • Monday-Friday, 9am-5pm ET with flexibility

About Sparked Digital

At Sparked Digital, we are digital marketing problem solvers. Clients rely on our expertise, creativity and curiosity to demystify digital and keep them competitive.

Since 2019, our team has helped over 70 clients across Canada, Europe, the Caribbean and beyond grow their businesses through customized digital solutions and a boutique, friendly experience. With all services under one roof, our mission is to make the complex easy – so clients can be confident knowing digital is working for them.

Our work has been recognized internationally and we are two-time winners of the Web Excellence Awards. We give back to our community by donating services to a variety of non-profit organizations and charities, and we’re proud to be a green hosting provider. Our team is fully remote and located across Toronto and Southern Ontario.

To learn more visit or follow us on LinkedIn or Instagram.

Our values:

  • Integrity over everything – Giving our very best advice is at the core of who we are.
  • Curiosity fuels growth – We ask questions, we listen actively, we seek new paths.
  • Respect is vital – Mutual respect makes space for great outcomes to emerge.

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