Hydrogen Council
Sparked develops website for international hydrogen initiative, available in 7 languages.
01
About the Client
Headquartered in Brussels, Belgium, the Hydrogen Council is a global CEO-led initiative that brings together members with a united vision and ambition for hydrogen to accelerate the clean energy transition. With more than 140 members across the globe, including some of the world’s largest multinational companies, the Hydrogen Council is committed to unlocking the sustainability potential of hydrogen through coalitions for action, boosting sustainable economic growth, creating quality jobs, and delivering social value.
02
The Challenge
When Hydrogen Council connected with Sparked in 2022, their team was experiencing several challenges with their existing website. It was visually outdated, difficult to navigate, and difficult to manage. With an ambitious vision for the future, the Hydrogen Council needed a new multilingual, content-rich website that would help propel their growth in the years to come. They had enlisted a leading international PR agency to develop their brand narrative and they needed a website design and development partner to help implement it. Sparked pitched for the job and won.
03
The Solution
Sparked sprung into action and began by developing a new website architecture. Since it was important to the Council that the website would house a large amount of content, the first job was to organize it in a way that supported search and discoverability. From there, our team took the brand narrative developed by the Council’s PR partner, and turned it into action-oriented copy. Our designer then created clickable prototypes aligned with their brand vision.
Next, we began development. Using best-in-class WordPress-compatible technology, we implemented a search solution, built a multi-step form, and added multilingual capabilities to deliver the website in 7 languages. Working with Council’s team, we then populated the website with content, developed a redirect strategy for the legacy site, and performed final testing. When it came time to launch the website, we walked their team through the process, ensuring no downtime. After launch, we optimized the site for better performance around the world.
04
The Results
The Hydrogen Council’s website offers new and exciting opportunities to help drive change. Today, Sparked continues to support the website with fully-managed premium hosting and backend maintenance.