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Digital Marketing

5 Best Pride Marketing Campaigns (and Why They’re Awesome)

June is Pride Month. It’s a time of celebration, recognition and learning. With Pride Month gaining increased visibility over the decades, any company would be remiss to miss out on

How Can Google Search Ads Help Advance Your Business Goals?

Whether you’re a new tech company trying to get a foothold in the industry or a brick and mortar storefront trying to attract new customers, digital marketing is going to

What is Content Marketing? Everything You Need to Know

It takes more than just an advertisement strategically placed here and there to build a brand. These days, brands are expected to be not just a household name, but an
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How is Digital Marketing Changing Post-Pandemic?

The pandemic has changed a lot of what we do, how we do it, and what is important to us. It’s been the catalyst of what is now considered The
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How to Create Better Landing Pages That Improve Conversions

There are almost 2 billion websites on the internet, equaling 12.5 trillion hours spent online. Between social media, video streaming, and a plethora of websites, it’s… a lot. So, how

2021’s Top Digital Marketing News

With another year in the books, it’s time to take a look back before we plan for the year ahead. Here’s a roundup of some of the top digital marketing
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The Ultimate Guide to Digital Marketing in 2022

In our work with clients, both in Toronto and beyond, we’ve noticed that digital marketing can seem like a mystery. Perhaps you feel the same way: you know you need
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Should I Choose a Headless CMS for My Next Website?

A Non-Technical Introduction for Marketing Professionals Headless CMSs (content management systems) are growing in popularity. It can be easy to see why: a system that separates back-end content from the
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5 Ways to Prepare Your Small Business for Google’s Core Web Vitals Update

Changes are coming to the way Google’s algorithm ranks web pages. The page experience update will be rolled out mid-June 2021 with the goal of rewarding pages that provide a
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Is Your Business Ready for the 2021 Website Accessibility Requirements?

On January 1, 2021, the Ontario government’s AODA website accessibility requirements came into effect. Whether you’ve just learned about the legislation, or you’re actively making website changes to ensure compliance,

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