The creation of the new website started with discovery sessions, market research, and collaboration with Elevate. Then, work was divided into three phases: writing the website copy for all pages, producing the website designs in alignment with the brand style guide, and developing the website with scalability and performance in mind. Integration with Elevate’s Calendly account was also performed to enable easy consultation bookings.
After the website was launched, Sparked then developed a learning management system (LMS) on Elevate’s website to enable the company to sell and deliver online courses, and produced a series of three lead generation eBooks and subsequent email marketing sequences.
With a solid foundation in place, Elevate was ready to launch, grow, and scale.