Anthony Archive Page - Sparked Digital Skip to content

Anthony Ramsundar

Cofounder, Sparked

Anthony Ramsundar

Cofounder, Sparked

Anthony has been working with WordPress since it was released in 2003 and was one of its first adopters, building a highly-trafficked blog in the early days. After a 20-year career in the private sector, with senior leadership roles, he cofounded Sparked in 2019 to get back to his WordPress roots. Connect with Anthony on LinkedIn.

Tips

What is green website hosting? (+ why it matters in 2026)

  • 4 minutes

Many organizations are looking to reduce their carbon footprint, source renewable energy suppliers, and opt for eco-friendly operations overall. The reality is, from supply chains to the energy consumption of daily operations to the CO2 footprint of products, companies are working hard to do their part to reduce harmful impacts to our environment.

Tips

Is your business ready for managed WordPress website hosting?

  • 7 minutes

The thing is, managing a website is not a simple set it and forget it task. It requires an ongoing process that includes monitoring, security, updates and lots of day-to-day operations.

Tips

3 benefits of using SEO and SEM together for your business

  • 7 minutes

Whether you’ve just launched a new business or you’ve been tasked with growing an existing one, chances are you’re looking for ways to: a) get noticed and b) drive sales.

Tips

The ultimate guide to digital marketing

  • 11 minutes

In our work with clients, both in Toronto and beyond, we’ve noticed that digital marketing can seem like a mystery. Perhaps you feel the same way: you know you need digital marketing, but the term feels vague. You want to know what digital marketing is, why it matters to your business, and how to get started.

Tips

Website refresh vs. redesign vs. replatform: What’s the difference?

  • 11 minutes

Your website is your business’s digital home, and these days, everyone has one. In fact, there are almost 2 billion websites hanging around the internet, pulling in nearly 13 trillion hours of time spent online. And of course, search engines are looking for specific criteria as they “crawl” the internet, cataloging and indexing pages and topics.

Tips

5 ways to improve your local SEO this year

  • 6 minutes

If you have a brick-and-mortar business and want more people to find your location through web searches, you’ve probably heard the term search engine optimization tossed around a lot.

Tips

6 ways to improve website accessibility

  • 10 minutes

Imagine, as someone with a disability, going into a restaurant and there being no wheelchair ramp. Or no space to navigate a walker. These are simple things to include in a restaurant design, yet they mean the difference between exclusion or inclusion for someone with a mobility disability.

Tips

11 ways to SEO optimize your WordPress website

  • 10 minutes

Having a website is one thing. Making sure it’s fully SEO optimized is quite another. And often it’s the latter that leaves people overwhelmed and frozen. If you’re working with WordPress, SEO optimization can be much smoother than you might think. But there is still a bit of know-how involved and for a lot of marketers, keeping on top of SEO optimization can be … challenging.

Tips

The end of third-party cookies: What you need to know

  • 7 minutes

With Google’s most recent announcement that it will block third-party cookies from Chrome in 2024, a move already made by Safari and Firefox, this effectively marks the end of the cookies era.

Tips

5 tips for better Google Ads

  • 6 minutes

Whether you’re a new tech company trying to get a foothold in the industry or a brick and mortar storefront trying to attract new customers, digital marketing is going to be a key consideration in your business development strategy.

Tips

What is a headless CMS? A non-technical guide for marketers

  • 5 minutes

Headless CMSs (content management systems) are growing in popularity. It can be easy to see why: a system that separates back-end content from the front-end layer allowing for multiple uses of the content data is, at first glance, appealing.

Tips

Ultimate guide to search engine marketing (SEM) for your business

  • 16 minutes

If you’ve been honing your digital marketing strategy, you’ve likely already put some time, thought and energy into your SEO program. But there’s another acronym you’ll want to learn: SEM, or search engine marketing.