SEO/AEO Audits for WordPress Websites

Uncover new opportunities to get found by humans and AI.

Worried you could be leaving money on the table?

For years, the goal was simple: show up on page one of Google. But today, customers aren’t just searching, they’re asking. Whether it’s a prompt in ChatGPT or a voice search on a phone, your website needs to provide clear, structured answers to stay relevant.

At Sparked, when we perform an SEO (search engine optimization) & AEO (answer engine optimization) Audit, we don’t just run a tool and send you a generic PDF. We conduct a deep-dive analysis of your digital presence to ensure you’re visible to both search engine bots and LLMs. We find the gaps, identify the opportunities, and give you a clear roadmap to growth so you don’t leave money on the table.

Why an SEO/AEO Audit From Us?

With deep expertise working in WordPress, we're able to uncover more opportunities and insights than platform-agnostic agencies.

Analysis By Real People

Our in-house experts manually review your website and run checks using multiple tools. We interpret the "why" behind the numbers so you don't have to.

No Strings Attached

Once the audit is done, the report is yours. You can DIY the fixes, take the report to another agency, or hire us to handle the implementation for you.

Custom Report

You’ll receive a detailed, easy-to-read document explaining every element we audited, why it matters for your business, and your specific options for fixing it.

Human Powered

Most agencies use automated tools that spit out a long report full of jargon you don’t need. We do things differently, equipping you to take action.

Future-Proofed Growth

Search is shifting toward LLMs and voice prompts. We'll proactively evolve your digital presence, helping to secure citations in AI tools like ChatGPT and Gemini.

What's Included

Everything you need to future-proof your website.

01:

In-Depth SEO & AEO Audit

This isn’t a surface-level scan. Get a deep-dive evaluation of your WordPress site across 11 categories.

We analyze your current rankings and potential to give you a 360-degree view of your digital footprint.

02:

Highly-Actionable Audit Report

Receive a comprehensive, hand-crafted SEO & AEO Audit Report that serves as your business’s personalized growth roadmap.

Every recommendation is prioritized, so you know exactly where to focus your energy.

03:

Audit Presentation Meeting

Sit down with us for a dedicated, 1-on-1 video meeting where we’ll:

highlight your quick wins,
explain the long-term opportunities, and
answer any questions you have in plain, jargon-free language.

Packages to fit every business.

Choose Your Package

Package A

Spark Audit

Ideal for local, service-based, or growing businesses needing a visibility boost.

$1,275

We look under the hood of your standard website and across the web to evaluate:
Technical AI & Bot Readiness: How search bots and LLMs "read" your site.
Crawlability & Indexing: Ensuring there are no digital roadblocks stopping your site from being found.
Site Architecture: Reviewing your structure to ensure it’s logical for users and bots.
Internal & External Links: A health check of your linking structure and backlink profile.
SERP & Ranking Analysis: Where you stand now and where the "low-hanging fruit" opportunities are.
AEO & Schema Opportunities: Optimizing for AI prompts and implementing "Schema" so machines understand your data.
Content & Prompt Gaps: Identifying what topics you're missing for SEO and what answers you're missing for AEO.
Performance & On-Page Health: Technical recommendations to speed up your site and optimize individual pages.

Prices exclude tax and are in CAD.

Package B

Blaze Audit

Designed for e-commerce sites, multiple subdomains, or complex websites.

Request a Quote

We look under the hood of your complex website and across the web to evaluate:
Technical AI & Bot Readiness: How search bots and LLMs "read" your site.
Crawlability & Indexing: Ensuring there are no digital roadblocks stopping your site from being found.
Site Architecture: Reviewing your structure to ensure it’s logical for users and bots.
Internal & External Links: A health check of your linking structure and backlink profile.
SERP & Ranking Analysis: Where you stand now and where the "low-hanging fruit" opportunities are.
AEO & Schema Opportunities: Optimizing for AI prompts and implementing "Schema" so machines understand your data.
Content & Prompt Gaps: Identifying what topics you're missing for SEO and what answers you're missing for AEO.
Performance & On-Page Health: Technical recommendations to speed up your site and optimize individual pages.

Prices exclude tax and are in CAD.

Frequently Asked Questions

I’ve heard of SEO, but what exactly is AEO?

SEO (Search Engine Optimization) is about ranking on search result pages. AEO (Answer Engine Optimization) is the next evolution.

AEO focuses on making sure your content is structured so that AI-driven “Answer Engines” like ChatGPT, Perplexity, and Google’s AI Overviews can find, understand, and cite your website as the primary source when users ask questions.

We audit for both to ensure you’re covered today and tomorrow.

I already use an SEO plugin like Yoast or RankMath. Do I still need an audit?

Great question! Plugins are excellent tools for day-to-day checks, but they are just that: tools. They can’t see “content gaps,” understand your specific business goals, or analyze how your site architecture feels to a real human. Our audit goes far beyond what a plugin can automate, providing a high-level strategy and human analysis that software simply can’t replicate.

I’m not a "tech person"—will the report be easy for me to understand?

Absolutely. We pride ourselves on being jargon-free. While we do look at technical elements, our report is written in plain English. We explain exactly why each point matters for your business growth and give you clear next steps. Plus, our meeting is the perfect time to ask us to clarify anything that feels confusing.

Am I obligated to hire Sparked to fix the issues you find?

Not at all. We want you to have the best roadmap for your business. Our report provides you with the “what” and the “how,” and you’re free to take that information and implement it yourself, hand it to an in-house team, or even another agency. If you decide you’d like us to handle it, we’d be happy to provide a quote, but there is never any pressure.

How is this different from those "Free SEO Checkers" I find online?

Free online checkers are automated scripts that look for basic surface-level errors. They often miss the nuance of why your site isn’t converting or how AI models are interpreting your brand. Our audit is a manual, human-led process. We spend hours digging into your specific site structure and market opportunities to provide insights a bot would miss.

How long does the audit process take?

Once you select your package and provide us with access, we typically deliver your report and schedule your meeting within 7 to 10 business days.