Author: DA-sparked-admin

Whether you’ve just launched a new business or you’ve been tasked with growing an existing one, chances are you’re looking for ways to: a) get noticed and b) drive sales.

When someone has questions about your business, chances are they head to your website to search for answers. They hunt around on your homepage, then your service/product pages, and maybe even your about page.

When you’re trying to sell your house, what’s the first thing potential buyers will be looking at?

You’ve got it – the front. It’s what realtors call “curb appeal.”

In our work with clients, both in Toronto and beyond, we’ve noticed that digital marketing can seem like a mystery. Perhaps you feel the same way: you know you need digital marketing, but the term feels vague. You want to know what digital marketing is, why it matters to your business, and how to get started.

The average internet user spends 6 hours and 54 minutes online every day browsing one of the world’s more than 1.87 billion websites. But for all the time that you spend browsing, making purchases, reading the news, and sharing pictures of cats on social media, how often do you think about the infrastructure underneath all these websites?

Your website is your business’s digital home, and these days, everyone has one. In fact, there are almost 2 billion websites hanging around the internet, pulling in nearly 13 trillion hours of time spent online. And of course, search engines are looking for specific criteria as they “crawl” the internet, cataloging and indexing pages and topics.

If you have a brick-and-mortar business and want more people to find your location through web searches, you’ve probably heard the term search engine optimization tossed around a lot.