Imagine, as someone with a disability, going into a restaurant and there being no wheelchair ramp. Or no space to navigate a walker. These are simple things to include in a restaurant design, yet they mean the difference between exclusion or inclusion for someone with a mobility disability.
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Digital marketing has come a long way over the last decade. Particularly over the pandemic and as a lot of transactions shifted to the digital space, digital marketing has become a primary source of marketing for businesses. Not just that, but this shift has occurred quickly, and marketers have had to pivot at a near-rapid pace.
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To Google or to LinkedIn? That is the [marketer’s existential] question.
But seriously, which one should you choose for your B2B marketing strategy? Unfortunately, the answer isn’t simple. Each advertising platform has its unique features and capabilities, but both aren’t always suited for the same ad campaign.
In this article, we’ll go over what Google Ads and LinkedIn Ads are, how they work, and the pros and cons of each.
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Having a website is one thing. Making sure it’s fully SEO optimized is quite another. And often it’s the latter that leaves people overwhelmed and frozen.
If you’re working with WordPress, SEO optimization can be much smoother than you might think. But there is still a bit of know-how involved and for a lot of marketers, keeping on top of SEO optimization can be … challenging.
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With Google’s most recent announcement that it will block third-party cookies from Chrome in 2024, a move already made by Safari and Firefox, this effectively marks the end of the cookies era.
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Many organizations are looking to reduce their carbon footprint, source renewable energy suppliers, and opt for eco-friendly operations overall.
The reality is, from supply chains to the energy consumption of daily operations to the CO2 footprint of products, companies are working hard to do their part to reduce harmful impacts to our environment.
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All marketing and sales is a numbers game.
If you reach a large enough pool of people, you’ll eventually find the subset of those who might be interested in what you have to sell, and from there you’ll find those who are ready to make a purchase.
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Whether you’re a new tech company trying to get a foothold in the industry or a brick and mortar storefront trying to attract new customers, digital marketing is going to be a key consideration in your business development strategy.
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It takes more than just an advertisement strategically placed here and there to build a brand.
These days, brands are expected to be not just a household name, but an authority, valuable, relatable, and an integral part of your audience’s lifestyle.
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The pandemic has changed a lot of what we do, how we do it, and what is important to us. It’s been the catalyst of what is now considered The Great Resignation. In January, the Bank of Canada reported that almost one in five Canadians will quit their job in the next 12 months.
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