The thing is, managing a website is not a simple set it and forget it task. It requires an ongoing process that includes monitoring, security, updates and lots of day-to-day operations.
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Your SEO business strategy shouldn’t be primarily about peppering your content with keywords and hoping that will help your page rank high and keep your audience on your website. It’s about providing an experience that offers value, keeps your audience engaged and on your website, and organizes your content in a way that is both scalable and navigable.
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There are almost 2 billion websites on the internet, equaling 12.5 trillion hours spent online. Between social media, video streaming, and a plethora of websites, it’s… a lot.
So, how can you stand out? How can you make your landing page one that engages, excites, and ultimately converts prospects?
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With another year in the books, it’s time to take a look back before we plan for the year ahead. Here’s a roundup of some of the top digital marketing stories from 2021.
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Headless CMSs (content management systems) are growing in popularity.
It can be easy to see why: a system that separates back-end content from the front-end layer allowing for multiple uses of the content data is, at first glance, appealing.
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Copywriting is a fundamental part of your marketing toolkit. Your business is more than simply the product or service you sell. It is a story that you weave for potential customers: if the story is convincing, leads turn into customers. If the story is phenomenal, those customers become loyal brand ambassadors.
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If you’ve been honing your digital marketing strategy, you’ve likely already put some time, thought and energy into your SEO program. But there’s another acronym you’ll want to learn: SEM, or search engine marketing.
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“Build it and they will come” may have worked in Field of Dreams, but the motto won’t work when it comes to your digital marketing strategy. Simply building a website and then expecting the traffic and leads to pour in is a path to disappointment.
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Changes are coming to the way Google’s algorithm ranks web pages. The page experience update will be rolled out mid-June 2021 with the goal of rewarding pages that provide a great user experience.
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On January 1, 2021, the Ontario government’s AODA website accessibility requirements came into effect.
Whether you’ve just learned about the legislation, or you’re actively making website changes to ensure compliance, the AODA website requirements can feel daunting. In this blog post we’ll help you understand the basics of what it means for your business.
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