Blog | Sparked Digital Skip to content

Blog

Website wisdom to level up your game.

Blog

Website wisdom to level up your game.

22-best-digital-marketing-tools

Tools

22 Top Digital Marketing Tools for B2B Marketers in 2026

Finding the right digital marketing tools is difficult. It’s not just in the sheer scope of marketing technology (martech) available, but finding the right stack that works for your brand, messaging, workflow and team are all equally important. Plus, there is also the monthly or annual cost of each martech tool to take into consideration, which can sometimes run high.

  • 14 minutes

Tips

6 Reasons Every Website Should Have an FAQ Page (+ Examples)

When someone has questions about your business, chances are they head to your website to search for answers. They hunt around on your homepage, then your service/product pages, and maybe even your about page.

  • 9 minutes

Tips

Why and When to Redesign Your Website

There are several reasons why your website might warrant a refresh. It’s important to identify these red flags and act on them as it can save you time, money, and potential lost opportunities.

  • 9 minutes

Tips

3 Benefits of Using SEO and SEM Together for Your Business

Whether you’ve just launched a new business or you’ve been tasked with growing an existing one, chances are you’re looking for ways to: a) get noticed and b) drive sales.

  • 7 minutes

Inspiration

5 Best Pride Marketing Campaigns (and Why They’re Awesome)

June is Pride Month! It’s a time of celebration, recognition, and learning. With Pride Month gaining increased visibility over the decades, any company would be remiss to miss out on the opportunity to get involved.

  • 9 minutes

Tips

The Ultimate Guide to Digital Marketing in 2025

  • 11 minutes

In our work with clients, both in Toronto and beyond, we’ve noticed that digital marketing can seem like a mystery. Perhaps you feel the same way: you know you need digital marketing, but the term feels vague. You want to know what digital marketing is, why it matters to your business, and how to get started.

Tips

The Ultimate Guide to Website Hosting & Maintenance in 2025

  • 16 minutes

The average internet user spends 6 hours and 54 minutes online every day browsing one of the world’s more than 1.87 billion websites. But for all the time that you spend browsing, making purchases, reading the news, and sharing pictures of cats on social media, how often do you think about the infrastructure underneath all these websites?

Tips

Website Refresh vs. Redesign vs. Replatform: What’s the Difference?

  • 11 minutes

Your website is your business’s digital home, and these days, everyone has one. In fact, there are almost 2 billion websites hanging around the internet, pulling in nearly 13 trillion hours of time spent online. And of course, search engines are looking for specific criteria as they “crawl” the internet, cataloging and indexing pages and topics.

Tips

7 Ways a Website Can Help Grow Your Business in the Cayman Islands

  • 7 minutes

The Cayman Islands is home to over 10,000 businesses that serve the local economy in important and unique ways. Small and medium-sized ventures are at the heart of this growth, whether its tourism or financial services. In total, 71% of small businesses have a website, and that percentage is only going up.

Tips

Why is Local SEO Important & How Does It Work?

  • 6 minutes

If you have a brick-and-mortar business and want more people to find your location through web searches, you’ve probably heard the term search engine optimization tossed around a lot.

Tips

How To Choose the Best Digital Marketing Agency

  • 7 minutes

Navigating the world of digital marketing is becoming increasingly complex; these innovations offer novel ways for businesses to interact with their target audiences and effectively raise their brand awareness. As a result, there are a wide range of digital marketing agencies that offer their services, and it can feel quite overwhelming to figure out which one works best for your business needs.

Tools

ChatGPT: How to Use it in Your Digital Marketing Strategy

  • 13 minutes

Remember those movies where the characters would talk to robots and machines that would respond in ways that made sense and sounded natural? Basically, those movies where technology communicated in a natural, human way?

Tips

What Makes a Website Accessible?

  • 10 minutes

Imagine, as someone with a disability, going into a restaurant and there being no wheelchair ramp. Or no space to navigate a walker. These are simple things to include in a restaurant design, yet they mean the difference between exclusion or inclusion for someone with a mobility disability.

Tips

6 Best Digital Marketing Tactics for Your B2B Business

  • 7 minutes

Digital marketing has come a long way over the last decade. Particularly over the pandemic and as a lot of transactions shifted to the digital space, digital marketing has become a primary source of marketing for businesses. Not just that, but this shift has occurred quickly, and marketers have had to pivot at a near-rapid pace.

Tips

LinkedIn Ads vs. Google Ads: Which is Best for B2B Marketing?

  • 6 minutes

To Google or to LinkedIn? That is the [marketer’s existential] question. But seriously, which one should you choose for your B2B marketing strategy? Unfortunately, the answer isn’t simple. Each advertising platform has its unique features and capabilities, but both aren’t always suited for the same ad campaign. In this article, we’ll go over what Google Ads and LinkedIn Ads are, how they work, and the pros and cons of each.

Tips

How to SEO Optimize Your WordPress Website

  • 10 minutes

Having a website is one thing. Making sure it’s fully SEO optimized is quite another. And often it’s the latter that leaves people overwhelmed and frozen. If you’re working with WordPress, SEO optimization can be much smoother than you might think. But there is still a bit of know-how involved and for a lot of marketers, keeping on top of SEO optimization can be … challenging.

Tips

The End of Third-Party Cookies (& What It Means for Digital Marketing)

  • 7 minutes

With Google’s most recent announcement that it will block third-party cookies from Chrome in 2024, a move already made by Safari and Firefox, this effectively marks the end of the cookies era.