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Website wisdom to level up your game.

Tips

The ultimate guide to website hosting & maintenance in 2026

The average internet user spends 6 hours and 54 minutes online every day browsing one of the world’s more than 1.87 billion websites. But for all the time that you spend browsing, making purchases, reading the news, and sharing pictures of cats on social media, how often do you think about the infrastructure underneath all these websites?

  • 15 minutes

Tips

6 reasons every website should have an FAQ page (+ examples)

When someone has questions about your business, chances are they head to your website to search for answers. They hunt around on your homepage, then your service/product pages, and maybe even your about page.

  • 11 minutes

Tips

What is green website hosting? (+ why it matters in 2026)

Many organizations are looking to reduce their carbon footprint, source renewable energy suppliers, and opt for eco-friendly operations overall. The reality is, from supply chains to the energy consumption of daily operations to the CO2 footprint of products, companies are working hard to do their part to reduce harmful impacts to our environment.

  • 4 minutes

News

Sparked congratulates Resorts of Ontario on winning prestigious Tourism Marketing Award

November 3, 2025 - Sparked Digital is thrilled to announce that our client, Resorts of Ontario, has been honoured with the Tourism Marketing Award at the Ontario Tourism Awards of Excellence for a digital transformation project designed and developed by the Sparked team.

  • 1 minute

Tools

ChatGPT: How to use it in your digital marketing strategy in 2026

Remember those movies where the characters would talk to robots and machines that would respond in ways that made sense and sounded natural? Basically, those movies where technology communicated in a natural, human way?

  • 11 minutes

Tips

Is your business ready for managed WordPress website hosting?

  • 7 minutes

The thing is, managing a website is not a simple set it and forget it task. It requires an ongoing process that includes monitoring, security, updates and lots of day-to-day operations.

Tips

Is it time to redesign my website? 6 sure-fire ways to know

  • 9 minutes

There are several reasons why your website might warrant a refresh. It’s important to identify these red flags and act on them as it can save you time, money, and potential lost opportunities.

Tips

3 benefits of using SEO and SEM together for your business

  • 7 minutes

Whether you’ve just launched a new business or you’ve been tasked with growing an existing one, chances are you’re looking for ways to: a) get noticed and b) drive sales.

Inspiration

5 best pride marketing campaigns (and why they’re awesome)

  • 9 minutes

June is Pride Month! It’s a time of celebration, recognition, and learning. With Pride Month gaining increased visibility over the decades, any company would be remiss to miss out on the opportunity to get involved.

Tips

How to write the best homepage: Tips from a copywriter (+ 9 examples)

  • 12 minutes

When you’re trying to sell your house, what’s the first thing potential buyers will be looking at? You’ve got it – the front. It’s what realtors call “curb appeal.”

Tips

The ultimate guide to digital marketing

  • 11 minutes

In our work with clients, both in Toronto and beyond, we’ve noticed that digital marketing can seem like a mystery. Perhaps you feel the same way: you know you need digital marketing, but the term feels vague. You want to know what digital marketing is, why it matters to your business, and how to get started.

Tips

Website refresh vs. redesign vs. replatform: What’s the difference?

  • 11 minutes

Your website is your business’s digital home, and these days, everyone has one. In fact, there are almost 2 billion websites hanging around the internet, pulling in nearly 13 trillion hours of time spent online. And of course, search engines are looking for specific criteria as they “crawl” the internet, cataloging and indexing pages and topics.

Tips

7 ways a website can help grow your business in the Cayman Islands

  • 7 minutes

The Cayman Islands is home to over 10,000 businesses that serve the local economy in important and unique ways. Small and medium-sized ventures are at the heart of this growth, whether its tourism or financial services. In total, 71% of small businesses have a website, and that percentage is only going up.

Tips

5 ways to improve your local SEO this year

  • 6 minutes

If you have a brick-and-mortar business and want more people to find your location through web searches, you’ve probably heard the term search engine optimization tossed around a lot.

Tips

How to choose the best digital marketing agency (& avoid bad ones)

  • 7 minutes

Navigating the world of digital marketing is becoming increasingly complex; these innovations offer novel ways for businesses to interact with their target audiences and effectively raise their brand awareness. As a result, there are a wide range of digital marketing agencies that offer their services, and it can feel quite overwhelming to figure out which one works best for your business needs.

Tips

6 ways to improve website accessibility

  • 10 minutes

Imagine, as someone with a disability, going into a restaurant and there being no wheelchair ramp. Or no space to navigate a walker. These are simple things to include in a restaurant design, yet they mean the difference between exclusion or inclusion for someone with a mobility disability.

Tips

6 best digital marketing tactics for your B2B business

  • 7 minutes

Digital marketing has come a long way over the last decade. Particularly over the pandemic and as a lot of transactions shifted to the digital space, digital marketing has become a primary source of marketing for businesses. Not just that, but this shift has occurred quickly, and marketers have had to pivot at a near-rapid pace.