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Latest digital marketing insights.

Blog

Latest digital marketing insights.

Tips

3 Benefits of Using SEO and SEM Together for Your Business

Whether you’ve just launched a new business or you’ve been tasked with growing an existing one, chances are you’re looking for ways to: a) get noticed and b) drive sales.

  • 7 minutes

Tips

6 Reasons Every Website Should Have an FAQ Page (+ Examples)

When someone has questions about your business, chances are they head to your website to search for answers. They hunt around on your homepage, then your service/product pages, and maybe even your about page.

  • 9 minutes

Tips

How to Write the Best Homepage: Tips from a Copywriter

When you’re trying to sell your house, what’s the first thing potential buyers will be looking at? You’ve got it – the front. It’s what realtors call “curb appeal.”

  • 12 minutes

Tips

The Ultimate Guide to Digital Marketing in 2025

In our work with clients, both in Toronto and beyond, we’ve noticed that digital marketing can seem like a mystery. Perhaps you feel the same way: you know you need digital marketing, but the term feels vague. You want to know what digital marketing is, why it matters to your business, and how to get started.

  • 11 minutes

Tips

The Ultimate Guide to Website Hosting & Maintenance in 2025

The average internet user spends 6 hours and 54 minutes online every day browsing one of the world’s more than 1.87 billion websites. But for all the time that you spend browsing, making purchases, reading the news, and sharing pictures of cats on social media, how often do you think about the infrastructure underneath all these websites?

  • 16 minutes

Tips

The End of Third-Party Cookies (& What It Means for Digital Marketing)

  • 7 minutes

With Google’s most recent announcement that it will block third-party cookies from Chrome in 2024, a move already made by Safari and Firefox, this effectively marks the end of the cookies era.

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What is Green Website Hosting?

  • 2 minutes

Many organizations are looking to reduce their carbon footprint, source renewable energy suppliers, and opt for eco-friendly operations overall. The reality is, from supply chains to the energy consumption of daily operations to the CO2 footprint of products, companies are working hard to do their part to reduce harmful impacts to our environment.

Tips

What is a Digital Marketing Funnel?

  • 7 minutes

All marketing and sales is a numbers game. If you reach a large enough pool of people, you’ll eventually find the subset of those who might be interested in what you have to sell, and from there you’ll find those who are ready to make a purchase.

Tips

How Can Google Search Ads Help Advance Your Business Goals?

  • 7 minutes

Whether you’re a new tech company trying to get a foothold in the industry or a brick and mortar storefront trying to attract new customers, digital marketing is going to be a key consideration in your business development strategy.

Tips

What is Content Marketing? Everything You Need to Know.

  • 8 minutes

It takes more than just an advertisement strategically placed here and there to build a brand. These days, brands are expected to be not just a household name, but an authority, valuable, relatable, and an integral part of your audience’s lifestyle.

Tips

How Has Digital Marketing Changed Post-Pandemic?

  • 5 minutes

The pandemic has changed a lot of what we do, how we do it, and what is important to us. It’s been the catalyst of what is now considered The Great Resignation. In January, the Bank of Canada reported that almost one in five Canadians will quit their job in the next 12 months.

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Is Your Business Ready for Managed Website Hosting? Here’s How to Find Out

  • 7 minutes

The thing is, managing a website is not a simple set it and forget it task. It requires an ongoing process that includes monitoring, security, updates and lots of day-to-day operations.

Tips

What is a Pillar Page & When to Create One?

  • 11 minutes

Your SEO business strategy shouldn’t be primarily about peppering your content with keywords and hoping that will help your page rank high and keep your audience on your website. It’s about providing an experience that offers value, keeps your audience engaged and on your website, and organizes your content in a way that is both scalable and navigable.

Tips

How to Create Landing Pages That Convert

  • 10 minutes

There are almost 2 billion websites on the internet, equaling 12.5 trillion hours spent online. Between social media, video streaming, and a plethora of websites, it’s… a lot. So, how can you stand out? How can you make your landing page one that engages, excites, and ultimately converts prospects?

Tips

2021’s Top Digital Marketing News

  • 1 minute

With another year in the books, it’s time to take a look back before we plan for the year ahead. Here’s a roundup of some of the top digital marketing stories from 2021.

Tips

Headless CMS: A Non-Technical Guide for Marketers

  • 5 minutes

Headless CMSs (content management systems) are growing in popularity. It can be easy to see why: a system that separates back-end content from the front-end layer allowing for multiple uses of the content data is, at first glance, appealing.

Tips

The Ultimate Guide to Copywriting for Your Business

  • 14 minutes

Copywriting is a fundamental part of your marketing toolkit. Your business is more than simply the product or service you sell. It is a story that you weave for potential customers: if the story is convincing, leads turn into customers. If the story is phenomenal, those customers become loyal brand ambassadors.