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Sparked congratulates Resorts of Ontario on winning prestigious Tourism Marketing Award

November 3, 2025 - Sparked Digital is thrilled to announce that our client, Resorts of Ontario, has been honoured with the Tourism Marketing Award at the Ontario Tourism Awards of Excellence for a digital transformation project designed and developed by the Sparked team.

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Tools

ChatGPT: How to use it in your digital marketing strategy in 2026

Remember those movies where the characters would talk to robots and machines that would respond in ways that made sense and sounded natural? Basically, those movies where technology communicated in a natural, human way?

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22-best-digital-marketing-tools

Tools

22 top digital marketing tools for B2B marketers in 2026

Finding the right digital marketing tools is difficult. It’s not just in the sheer scope of marketing technology (martech) available, but finding the right stack that works for your brand, messaging, workflow and team are all equally important. Plus, there is also the monthly or annual cost of each martech tool to take into consideration, which can sometimes run high.

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Tips

Is your business ready for managed WordPress website hosting?

The thing is, managing a website is not a simple set it and forget it task. It requires an ongoing process that includes monitoring, security, updates and lots of day-to-day operations.

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Tips

Is it time to redesign my website? 6 sure-fire ways to know

There are several reasons why your website might warrant a refresh. It’s important to identify these red flags and act on them as it can save you time, money, and potential lost opportunities.

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Tips

6 ways to improve website accessibility

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Imagine, as someone with a disability, going into a restaurant and there being no wheelchair ramp. Or no space to navigate a walker. These are simple things to include in a restaurant design, yet they mean the difference between exclusion or inclusion for someone with a mobility disability.

Tips

6 best digital marketing tactics for your B2B business

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Digital marketing has come a long way over the last decade. Particularly over the pandemic and as a lot of transactions shifted to the digital space, digital marketing has become a primary source of marketing for businesses. Not just that, but this shift has occurred quickly, and marketers have had to pivot at a near-rapid pace.

Tips

LinkedIn Ads vs. Google Ads: Which is best for B2B marketing?

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To Google or to LinkedIn? That is the [marketer’s existential] question. But seriously, which one should you choose for your B2B marketing strategy? Unfortunately, the answer isn’t simple. Each advertising platform has its unique features and capabilities, but both aren’t always suited for the same ad campaign. In this article, we’ll go over what Google Ads and LinkedIn Ads are, how they work, and the pros and cons of each.

Tips

11 ways to SEO optimize your WordPress website

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Having a website is one thing. Making sure it’s fully SEO optimized is quite another. And often it’s the latter that leaves people overwhelmed and frozen. If you’re working with WordPress, SEO optimization can be much smoother than you might think. But there is still a bit of know-how involved and for a lot of marketers, keeping on top of SEO optimization can be … challenging.

Tips

The end of third-party cookies: What you need to know

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With Google’s most recent announcement that it will block third-party cookies from Chrome in 2024, a move already made by Safari and Firefox, this effectively marks the end of the cookies era.

Tips

What is a digital marketing funnel? (+ 4 tips for building yours)

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All marketing and sales is a numbers game. If you reach a large enough pool of people, you’ll eventually find the subset of those who might be interested in what you have to sell, and from there you’ll find those who are ready to make a purchase.

Tips

5 tips for better Google Ads

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Whether you’re a new tech company trying to get a foothold in the industry or a brick and mortar storefront trying to attract new customers, digital marketing is going to be a key consideration in your business development strategy.

Tips

5 tips for doing content marketing right

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It takes more than just an advertisement strategically placed here and there to build a brand. These days, brands are expected to be not just a household name, but an authority, valuable, relatable, and an integral part of your audience’s lifestyle.

Tips

5 tips for an effective pillar page (+ examples)

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Your SEO business strategy shouldn’t be primarily about peppering your content with keywords and hoping that will help your page rank high and keep your audience on your website. It’s about providing an experience that offers value, keeps your audience engaged and on your website, and organizes your content in a way that is both scalable and navigable.

Tips

10 powerful ways to optimize landing pages for conversions

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There are almost 2 billion websites on the internet, equaling 12.5 trillion hours spent online. Between social media, video streaming, and a plethora of websites, it’s… a lot. So, how can you stand out? How can you make your landing page one that engages, excites, and ultimately converts prospects?

Tips

What is a headless CMS? A non-technical guide for marketers

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Headless CMSs (content management systems) are growing in popularity. It can be easy to see why: a system that separates back-end content from the front-end layer allowing for multiple uses of the content data is, at first glance, appealing.

Tips

Ultimate guide to copywriting for your business

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Copywriting is a fundamental part of your marketing toolkit. Your business is more than simply the product or service you sell. It is a story that you weave for potential customers: if the story is convincing, leads turn into customers. If the story is phenomenal, those customers become loyal brand ambassadors.