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Blog

WordPress wisdom to level up your website.

Tips

6 reasons every website should have an FAQ page (+ examples)

When someone has questions about your business, chances are they head to your website to search for answers. They hunt around on your homepage, then your service/product pages, and maybe even your about page.

  • 11 minutes

Tips

What is green website hosting? (+ why it matters in 2026)

Many organizations are looking to reduce their carbon footprint, source renewable energy suppliers, and opt for eco-friendly operations overall. The reality is, from supply chains to the energy consumption of daily operations to the CO2 footprint of products, companies are working hard to do their part to reduce harmful impacts to our environment.

  • 4 minutes

News

Sparked’s work for Resorts of Ontario recognized with a prestigious Tourism Marketing Award

November 3, 2025 - Sparked Digital is thrilled to announce that our client, Resorts of Ontario, has been honoured with the Tourism Marketing Award at the Ontario Tourism Awards of Excellence for a digital transformation project designed and developed by the Sparked team.

  • 1 minute

Tools

ChatGPT: How to use it in your digital marketing strategy in 2026

Remember those movies where the characters would talk to robots and machines that would respond in ways that made sense and sounded natural? Basically, those movies where technology communicated in a natural, human way?

  • 11 minutes
22-best-digital-marketing-tools

Tools

22 top digital marketing tools for B2B marketers in 2026

Finding the right digital marketing tools is difficult. It’s not just in the sheer scope of marketing technology (martech) available, but finding the right stack that works for your brand, messaging, workflow and team are all equally important. Plus, there is also the monthly or annual cost of each martech tool to take into consideration, which can sometimes run high.

  • 14 minutes

Tips

How to choose the best digital marketing agency (& avoid bad ones)

  • 7 minutes

Navigating the world of digital marketing is becoming increasingly complex; these innovations offer novel ways for businesses to interact with their target audiences and effectively raise their brand awareness. As a result, there are a wide range of digital marketing agencies that offer their services, and it can feel quite overwhelming to figure out which one works best for your business needs.

Tips

6 ways to improve website accessibility

  • 10 minutes

Imagine, as someone with a disability, going into a restaurant and there being no wheelchair ramp. Or no space to navigate a walker. These are simple things to include in a restaurant design, yet they mean the difference between exclusion or inclusion for someone with a mobility disability.

Tips

6 best digital marketing tactics for your B2B business

  • 7 minutes

Digital marketing has come a long way over the last decade. Particularly over the pandemic and as a lot of transactions shifted to the digital space, digital marketing has become a primary source of marketing for businesses. Not just that, but this shift has occurred quickly, and marketers have had to pivot at a near-rapid pace.

Tips

LinkedIn Ads vs. Google Ads: Which is best for B2B marketing?

  • 6 minutes

To Google or to LinkedIn? That is the [marketer’s existential] question. But seriously, which one should you choose for your B2B marketing strategy? Unfortunately, the answer isn’t simple. Each advertising platform has its unique features and capabilities, but both aren’t always suited for the same ad campaign. In this article, we’ll go over what Google Ads and LinkedIn Ads are, how they work, and the pros and cons of each.

Tips

11 ways to SEO optimize your WordPress website

  • 10 minutes

Having a website is one thing. Making sure it’s fully SEO optimized is quite another. And often it’s the latter that leaves people overwhelmed and frozen. If you’re working with WordPress, SEO optimization can be much smoother than you might think. But there is still a bit of know-how involved and for a lot of marketers, keeping on top of SEO optimization can be … challenging.

Tips

The end of third-party cookies: What you need to know

  • 7 minutes

With Google’s most recent announcement that it will block third-party cookies from Chrome in 2024, a move already made by Safari and Firefox, this effectively marks the end of the cookies era.

Tips

What is a digital marketing funnel? (+ 4 tips for building yours)

  • 6 minutes

All marketing and sales is a numbers game. If you reach a large enough pool of people, you’ll eventually find the subset of those who might be interested in what you have to sell, and from there you’ll find those who are ready to make a purchase.

Tips

5 tips for better Google Ads

  • 6 minutes

Whether you’re a new tech company trying to get a foothold in the industry or a brick and mortar storefront trying to attract new customers, digital marketing is going to be a key consideration in your business development strategy.

Tips

5 tips for doing content marketing right

  • 8 minutes

It takes more than just an advertisement strategically placed here and there to build a brand. These days, brands are expected to be not just a household name, but an authority, valuable, relatable, and an integral part of your audience’s lifestyle.

Tips

5 tips for an effective pillar page (+ examples)

  • 9 minutes

Your SEO business strategy shouldn’t be primarily about peppering your content with keywords and hoping that will help your page rank high and keep your audience on your website. It’s about providing an experience that offers value, keeps your audience engaged and on your website, and organizes your content in a way that is both scalable and navigable.

Tips

10 powerful ways to optimize landing pages for conversions

  • 10 minutes

There are almost 2 billion websites on the internet, equaling 12.5 trillion hours spent online. Between social media, video streaming, and a plethora of websites, it’s… a lot. So, how can you stand out? How can you make your landing page one that engages, excites, and ultimately converts prospects?

Tips

What is a headless CMS? A non-technical guide for marketers

  • 5 minutes

Headless CMSs (content management systems) are growing in popularity. It can be easy to see why: a system that separates back-end content from the front-end layer allowing for multiple uses of the content data is, at first glance, appealing.