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Website wisdom to level up your game.

Tips

3 benefits of using SEO and SEM together for your business

Whether you’ve just launched a new business or you’ve been tasked with growing an existing one, chances are you’re looking for ways to: a) get noticed and b) drive sales.

  • 7 minutes

Inspiration

5 best pride marketing campaigns (and why they’re awesome)

June is Pride Month! It’s a time of celebration, recognition, and learning. With Pride Month gaining increased visibility over the decades, any company would be remiss to miss out on the opportunity to get involved.

  • 9 minutes

Tips

How to write the best homepage: Tips from a copywriter (+ 9 examples)

When you’re trying to sell your house, what’s the first thing potential buyers will be looking at? You’ve got it – the front. It’s what realtors call “curb appeal.”

  • 12 minutes

Tips

The ultimate guide to digital marketing

In our work with clients, both in Toronto and beyond, we’ve noticed that digital marketing can seem like a mystery. Perhaps you feel the same way: you know you need digital marketing, but the term feels vague. You want to know what digital marketing is, why it matters to your business, and how to get started.

  • 11 minutes

Tips

Website refresh vs. redesign vs. replatform: What’s the difference?

Your website is your business’s digital home, and these days, everyone has one. In fact, there are almost 2 billion websites hanging around the internet, pulling in nearly 13 trillion hours of time spent online. And of course, search engines are looking for specific criteria as they “crawl” the internet, cataloging and indexing pages and topics.

  • 11 minutes

Tips

Ultimate guide to search engine marketing (SEM) for your business

  • 16 minutes

If you’ve been honing your digital marketing strategy, you’ve likely already put some time, thought and energy into your SEO program. But there’s another acronym you’ll want to learn: SEM, or search engine marketing.

Tips

Ultimate guide to SEO for your business

  • 16 minutes

“Build it and they will come” may have worked in Field of Dreams, but the motto won’t work when it comes to your digital marketing strategy. Simply building a website and then expecting the traffic and leads to pour in is a path to disappointment.