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WordPress wisdom to level up your website.

Tips

Is your business ready for managed WordPress website hosting?

The thing is, managing a website is not a simple set it and forget it task. It requires an ongoing process that includes monitoring, security, updates and lots of day-to-day operations.

  • 7 minutes

Tips

Is it time to redesign my website? 6 sure-fire ways to know

There are several reasons why your website might warrant a refresh. It’s important to identify these red flags and act on them as it can save you time, money, and potential lost opportunities.

  • 9 minutes

Tips

3 benefits of using SEO and SEM together for your business

Whether you’ve just launched a new business or you’ve been tasked with growing an existing one, chances are you’re looking for ways to: a) get noticed and b) drive sales.

  • 7 minutes

Inspiration

5 best pride marketing campaigns (and why they’re awesome)

June is Pride Month! It’s a time of celebration, recognition, and learning. With Pride Month gaining increased visibility over the decades, any company would be remiss to miss out on the opportunity to get involved.

  • 9 minutes

Tips

How to write the best homepage: Tips from a copywriter (+ 9 examples)

When you’re trying to sell your house, what’s the first thing potential buyers will be looking at? You’ve got it – the front. It’s what realtors call “curb appeal.”

  • 12 minutes

Tips

Ultimate guide to copywriting for your business

  • 14 minutes

Copywriting is a fundamental part of your marketing toolkit. Your business is more than simply the product or service you sell. It is a story that you weave for potential customers: if the story is convincing, leads turn into customers. If the story is phenomenal, those customers become loyal brand ambassadors.

Tips

Ultimate guide to search engine marketing (SEM) for your business

  • 16 minutes

If you’ve been honing your digital marketing strategy, you’ve likely already put some time, thought and energy into your SEO program. But there’s another acronym you’ll want to learn: SEM, or search engine marketing.

Tips

Ultimate guide to SEO for your business

  • 16 minutes

“Build it and they will come” may have worked in Field of Dreams, but the motto won’t work when it comes to your digital marketing strategy. Simply building a website and then expecting the traffic and leads to pour in is a path to disappointment.

Tips

5 ways to prepare your small business for Google’s Core Web Vitals update

  • 4 minutes

Changes are coming to the way Google’s algorithm ranks web pages. The page experience update will be rolled out mid-June 2021 with the goal of rewarding pages that provide a great user experience.

Tips

Is your business ready for the 2021 website accessibility requirements?

  • 5 minutes

On January 1, 2021, the Ontario government’s AODA website accessibility requirements came into effect. Whether you’ve just learned about the legislation, or you’re actively making website changes to ensure compliance, the AODA website requirements can feel daunting. In this blog post we’ll help you understand the basics of what it means for your business.