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Blog

Latest digital marketing insights.

Blog

Latest digital marketing insights.

Tips

Website Refresh vs. Redesign vs. Replatform: What’s the Difference?

Your website is your business’s digital home, and these days, everyone has one. In fact, there are almost 2 billion websites hanging around the internet, pulling in nearly 13 trillion hours of time spent online. And of course, search engines are looking for specific criteria as they “crawl” the internet, cataloging and indexing pages and topics.

  • 11 minutes

Tips

Why is Local SEO Important & How Does It Work?

If you have a brick-and-mortar business and want more people to find your location through web searches, you’ve probably heard the term search engine optimization tossed around a lot.

  • 6 minutes

Tools

ChatGPT: How to Use it in Your Digital Marketing Strategy

Remember those movies where the characters would talk to robots and machines that would respond in ways that made sense and sounded natural? Basically, those movies where technology communicated in a natural, human way?

  • 13 minutes

News

Sparked Joins the Canadian Marketing Association

January 12, 2023 - We’re pleased to announce that Sparked Digital is now a member of the Canadian Marketing Association (CMA). Sparked was accepted into the CMA in January 2023, joining a community of some of the most influential marketers in Canada.

  • 1 minute

Tips

What Makes a Website Accessible?

Imagine, as someone with a disability, going into a restaurant and there being no wheelchair ramp. Or no space to navigate a walker. These are simple things to include in a restaurant design, yet they mean the difference between exclusion or inclusion for someone with a mobility disability.

  • 10 minutes

Tips

The Ultimate Guide to Search Engine Marketing for Your Business

  • 16 minutes

If you’ve been honing your digital marketing strategy, you’ve likely already put some time, thought and energy into your SEO program. But there’s another acronym you’ll want to learn: SEM, or search engine marketing.

Tips

The Ultimate Guide to SEO for Your Business

  • 16 minutes

“Build it and they will come” may have worked in Field of Dreams, but the motto won’t work when it comes to your digital marketing strategy. Simply building a website and then expecting the traffic and leads to pour in is a path to disappointment.

Tips

5 Ways to Prepare Your Small Business for Google’s Core Web Vitals Update

  • 4 minutes

Changes are coming to the way Google’s algorithm ranks web pages. The page experience update will be rolled out mid-June 2021 with the goal of rewarding pages that provide a great user experience.

Tips

Is Your Business Ready for the 2021 Website Accessibility Requirements?

  • 5 minutes

On January 1, 2021, the Ontario government’s AODA website accessibility requirements came into effect. Whether you’ve just learned about the legislation, or you’re actively making website changes to ensure compliance, the AODA website requirements can feel daunting. In this blog post we’ll help you understand the basics of what it means for your business.