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The thing is, managing a website is not a simple set it and forget it task. It requires an ongoing process that includes monitoring, security, updates and lots of day-to-day operations.
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There are several reasons why your website might warrant a refresh. It’s important to identify these red flags and act on them as it can save you time, money, and potential lost opportunities.
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Whether you’ve just launched a new business or you’ve been tasked with growing an existing one, chances are you’re looking for ways to: a) get noticed and b) drive sales.
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When you’re trying to sell your house, what’s the first thing potential buyers will be looking at?
You’ve got it – the front. It’s what realtors call “curb appeal.”
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In our work with clients, both in Toronto and beyond, we’ve noticed that digital marketing can seem like a mystery. Perhaps you feel the same way: you know you need digital marketing, but the term feels vague. You want to know what digital marketing is, why it matters to your business, and how to get started.
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Your website is your business’s digital home, and these days, everyone has one. In fact, there are almost 2 billion websites hanging around the internet, pulling in nearly 13 trillion hours of time spent online. And of course, search engines are looking for specific criteria as they “crawl” the internet, cataloging and indexing pages and topics.
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The Cayman Islands is home to over 10,000 businesses that serve the local economy in important and unique ways.
Small and medium-sized ventures are at the heart of this growth, whether its tourism or financial services. In total, 71% of small businesses have a website, and that percentage is only going up.
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If you have a brick-and-mortar business and want more people to find your location through web searches, you’ve probably heard the term search engine optimization tossed around a lot.
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Navigating the world of digital marketing is becoming increasingly complex; these innovations offer novel ways for businesses to interact with their target audiences and effectively raise their brand awareness.
As a result, there are a wide range of digital marketing agencies that offer their services, and it can feel quite overwhelming to figure out which one works best for your business needs.
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Imagine, as someone with a disability, going into a restaurant and there being no wheelchair ramp. Or no space to navigate a walker. These are simple things to include in a restaurant design, yet they mean the difference between exclusion or inclusion for someone with a mobility disability.
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