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Digital marketing has come a long way over the last decade. Particularly over the pandemic and as a lot of transactions shifted to the digital space, digital marketing has become a primary source of marketing for businesses. Not just that, but this shift has occurred quickly, and marketers have had to pivot at a near-rapid pace.
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To Google or to LinkedIn? That is the [marketer’s existential] question.
But seriously, which one should you choose for your B2B marketing strategy? Unfortunately, the answer isn’t simple. Each advertising platform has its unique features and capabilities, but both aren’t always suited for the same ad campaign.
In this article, we’ll go over what Google Ads and LinkedIn Ads are, how they work, and the pros and cons of each.
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Having a website is one thing. Making sure it’s fully SEO optimized is quite another. And often it’s the latter that leaves people overwhelmed and frozen.
If you’re working with WordPress, SEO optimization can be much smoother than you might think. But there is still a bit of know-how involved and for a lot of marketers, keeping on top of SEO optimization can be … challenging.
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With Google’s most recent announcement that it will block third-party cookies from Chrome in 2024, a move already made by Safari and Firefox, this effectively marks the end of the cookies era.
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All marketing and sales is a numbers game.
If you reach a large enough pool of people, you’ll eventually find the subset of those who might be interested in what you have to sell, and from there you’ll find those who are ready to make a purchase.
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Whether you’re a new tech company trying to get a foothold in the industry or a brick and mortar storefront trying to attract new customers, digital marketing is going to be a key consideration in your business development strategy.
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It takes more than just an advertisement strategically placed here and there to build a brand.
These days, brands are expected to be not just a household name, but an authority, valuable, relatable, and an integral part of your audience’s lifestyle.
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Your SEO business strategy shouldn’t be primarily about peppering your content with keywords and hoping that will help your page rank high and keep your audience on your website. It’s about providing an experience that offers value, keeps your audience engaged and on your website, and organizes your content in a way that is both scalable and navigable.
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There are almost 2 billion websites on the internet, equaling 12.5 trillion hours spent online. Between social media, video streaming, and a plethora of websites, it’s… a lot.
So, how can you stand out? How can you make your landing page one that engages, excites, and ultimately converts prospects?
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Headless CMSs (content management systems) are growing in popularity.
It can be easy to see why: a system that separates back-end content from the front-end layer allowing for multiple uses of the content data is, at first glance, appealing.
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