Remember those movies where the characters would talk to robots and machines that would respond in ways that made sense and sounded natural? Basically, those movies where technology communicated in a natural, human way?
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Finding the right digital marketing tools is difficult.
It’s not just in the sheer scope of marketing technology (martech) available, but finding the right stack that works for your brand, messaging, workflow and team are all equally important. Plus, there is also the monthly or annual cost of each martech tool to take into consideration, which can sometimes run high.
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