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Karina Ramsundar

Cofounder, Sparked

Karina Ramsundar

Cofounder, Sparked

Karina has 20 years of experience helping brands connect with their audiences through the right words and strategies. She has a particular passion for writing website copy and has been working within the WordPress ecosystem for 10+ years. Karina cofounded Sparked in 2019. Connect with Karina on LinkedIn.

Tips

3 benefits of using SEO and SEM together for your business

  • 7 minutes

Whether you’ve just launched a new business or you’ve been tasked with growing an existing one, chances are you’re looking for ways to: a) get noticed and b) drive sales.

Inspiration

5 best pride marketing campaigns (and why they’re awesome)

  • 9 minutes

June is Pride Month! It’s a time of celebration, recognition, and learning. With Pride Month gaining increased visibility over the decades, any company would be remiss to miss out on the opportunity to get involved.

Tips

How to write the best homepage: Tips from a copywriter (+ 9 examples)

  • 12 minutes

When you’re trying to sell your house, what’s the first thing potential buyers will be looking at? You’ve got it – the front. It’s what realtors call “curb appeal.”

Tips

The ultimate guide to digital marketing

  • 11 minutes

In our work with clients, both in Toronto and beyond, we’ve noticed that digital marketing can seem like a mystery. Perhaps you feel the same way: you know you need digital marketing, but the term feels vague. You want to know what digital marketing is, why it matters to your business, and how to get started.

Tips

Website refresh vs. redesign vs. replatform: What’s the difference?

  • 11 minutes

Your website is your business’s digital home, and these days, everyone has one. In fact, there are almost 2 billion websites hanging around the internet, pulling in nearly 13 trillion hours of time spent online. And of course, search engines are looking for specific criteria as they “crawl” the internet, cataloging and indexing pages and topics.

Tips

7 ways a website can help grow your business in the Cayman Islands

  • 7 minutes

The Cayman Islands is home to over 10,000 businesses that serve the local economy in important and unique ways. Small and medium-sized ventures are at the heart of this growth, whether its tourism or financial services. In total, 71% of small businesses have a website, and that percentage is only going up.

Tips

5 ways to improve your local SEO this year

  • 6 minutes

If you have a brick-and-mortar business and want more people to find your location through web searches, you’ve probably heard the term search engine optimization tossed around a lot.

Tips

How to choose the best digital marketing agency (& avoid bad ones)

  • 7 minutes

Navigating the world of digital marketing is becoming increasingly complex; these innovations offer novel ways for businesses to interact with their target audiences and effectively raise their brand awareness. As a result, there are a wide range of digital marketing agencies that offer their services, and it can feel quite overwhelming to figure out which one works best for your business needs.

Tips

6 best digital marketing tactics for your B2B business

  • 7 minutes

Digital marketing has come a long way over the last decade. Particularly over the pandemic and as a lot of transactions shifted to the digital space, digital marketing has become a primary source of marketing for businesses. Not just that, but this shift has occurred quickly, and marketers have had to pivot at a near-rapid pace.

Tips

LinkedIn Ads vs. Google Ads: Which is best for B2B marketing?

  • 6 minutes

To Google or to LinkedIn? That is the [marketer’s existential] question. But seriously, which one should you choose for your B2B marketing strategy? Unfortunately, the answer isn’t simple. Each advertising platform has its unique features and capabilities, but both aren’t always suited for the same ad campaign. In this article, we’ll go over what Google Ads and LinkedIn Ads are, how they work, and the pros and cons of each.

Tips

What is a digital marketing funnel? (+ 4 tips for building yours)

  • 6 minutes

All marketing and sales is a numbers game. If you reach a large enough pool of people, you’ll eventually find the subset of those who might be interested in what you have to sell, and from there you’ll find those who are ready to make a purchase.

Tips

5 tips for doing content marketing right

  • 8 minutes

It takes more than just an advertisement strategically placed here and there to build a brand. These days, brands are expected to be not just a household name, but an authority, valuable, relatable, and an integral part of your audience’s lifestyle.