Vision33
Sparked delivers a 600+ page, multiregional HubSpot website for this cloud technology leader.
01
About the Client
With a cloud-first mindset and over 20 years of experience, Vision33 transforms businesses and governments globally with industry-leading ERP and business solutions. Vision33 brings together best-in-class cloud technology and the most experienced people in the industry to create transformative results.
02
The Challenge
When Vision33 was connected with Sparked, their website was no longer serving its purpose. The design was outdated, the navigation was clunky, and the content wasn’t reflective of the size and scale Vision33 had grown to be. The website required an overhaul to better tell their story as a brand, a partner, and a thought-leader.
03
The Solution
To initiate this 7-month project, Sparked’s team conducted a thorough website discovery and analysis. With Vision33’s needs and goals in mind, a website blueprint was created to map out the new site map, create a messaging architecture, and update Vision 33’s visual brand style guidelines.
Next, it came time to write copy for the website. Lead generation was important to Vision33, so the copy was developed with conversion rate optimization (CRO) in mind. After the copy was drafted, our designer created several homepage design concepts for consideration, and then designed the website based on the chosen option. The creative process resulted in a 190-page copy deck and 63 prototyped pages and post templates.
When it came time to develop the website, our HubSpot developers got to work. They developed the new pages in a pixel-perfect manner and migrated required content into updated post templates. Forms were added, and the website was tested for responsiveness. Regionalized versions of the site were created for users coming from different areas of the world. When the website was close to complete, our team conducted pre-launch testing and prepared a robust redirect strategy. We then assisted the client with launching the website, and performed post-launch testing and optimizations.
Along the way, we held weekly check-in meetings and provided frequent updates. Our project coordinator worked closely with Vision33’s project manager to ensure timelines and budgets were kept on track. As a result, we delivered the website on time and on budget to very happy clients.
04
The Results
The final website, delivered on time and on budget, is one that reflects Vision33’s brand and helps generate leads to unlock future growth.
“Working with Vision33’s team to bring this large website to life was really exciting. We were able to simplify the user experience, modernize the visual brand identity, and optimize for conversions.”