When someone has questions about your business, chances are they head to your website to search for answers. They hunt around on your homepage, then your service/product pages, and maybe even your about page.
But what if you could give them one intuitive page to go to, where all answers to common questions live? That’s the value of a Frequently Asked Questions (FAQs) page.
No matter the size of your business, having an FAQ that’s easily accessible, organized, and value-rich can really pay off.
Whether you’re already considering adding an FAQ page, or you’re in the early stages of learning about their benefits, this article shares 6 important reasons why every business should include an FAQ page on their website. It also offers examples and tips to get you started.
Let’s dive in.
What is a website FAQ page?
FAQ stands for ‘frequently asked questions’. An FAQ page is a page on a website that provides an organized list of questions and answers that are commonly asked of the business.
These can be questions and answers about products or services, how to get in touch, what the refund policy is, and so on.
An FAQs page is a useful tool that provides quick value to your visitors, lets them know you understand their questions and concerns, and sets you apart as a customer-centric business. When done right, it can also bring SEO value to your website.
As a quick example, here’s what our FAQs page looks like:
Since your FAQs deal with very specific information about your business, taking time to identify what information is valuable to your visitors will go a long way.
You can also solicit the help of a copywriter to hone in on what messages you should be conveying, while also keeping your copy concise and reader friendly.
Why is an FAQs page important?
The importance of an FAQ page on a website can’t be overstated. Despite being one of the most overlooked pages, it can deliver great results.
Since your visitors will most likely have questions about your products or services, an FAQ page is a great place to passively answer the most common ones. This way, no matter when or where, your visitors can find what they’re looking for without having to contact you or go digging.
An FAQ page also benefits your business by:
- Improving your visitors’ experience
- Demonstrating that you’re a customer-centric business
- Reducing your time and costs to answer individual questions
- Helping to qualify leads and potential customers
- Encouraging visitors to explore additional content and increasing their time-on-page
- Increasing your online visibility
- Improving your SEO and bringing in new online traffic
- Increasing conversions and sales
If that’s not enough to convince you to add an FAQ page to your website today, let’s do a deeper dive into 6 of these benefits.
6 ways your website (and business) can benefit from an FAQ page
1. An FAQ page increases your chances of being featured in an AI Overview
A well-structured FAQ page can significantly increase your chances of showing up in a Google AI Overview, which is the position everyone is vying for in 2026.
That’s because FAQs are typically structured in the same way as users structure their Google searches. This question-and-answer format makes them highly relevant for AI queries.
FAQs also demonstrate E-E-A-T, which stands for Experience, Expertise, Authoritativeness, and Trustworthiness. Google has been very clear that it prioritizes this type of content in search results.
Tip: When writing your FAQs, use direct language, and answer the question in 1-3 clear sentences. Also, use schema markup to implement a valid FAQ page with structured data.
2. An FAQ page helps visitors explore your website
There’s nothing worse than a website that’s confusing, cluttered or unhelpful. In fact, if this is what your website is, visitors will click away faster than you can say “bounce rate.”
Not only that, but crawlers won’t understand how to properly index your website, meaning your website may not rank very well when it comes to SEO. (More on that to come!)
An FAQ page can help guide your visitors to where they need to go – quickly and easily. Given that your visitors will already have come to your website with common questions, the ability to click right to the answers will help move them along to where they need to go.
Tip: When you’re preparing your FAQ page, don’t hesitate to hyperlink to appropriate pages within your website. Thoughtful internal linking is good for SEO, plus it encourages users to continue exploring your website, which in turn increases their time-on-page and decreases bounce rate.
3. An FAQ page saves you time
Regardless of your industry, there will always be customer questions. Your visitors will have concerns. They’ll be curious. They’ll have problems.
Something as simple as how to change their subscription details can be easily solved with an FAQ. But without one, your visitors will either be emailing you or calling you (or sometimes even moving on to the next business).
With an FAQ, you can answer common questions you’d otherwise have to spend time, energy and money answering. Not only that, you can avoid losing business from frustrated customers.
An FAQ frees up resources for you or your customer service team to answer only the most unique or urgent questions – time that is valuable to both you and your prospects.
Tip: Your FAQ page isn’t supposed to answer every single question. It’s not a customer service replacement. Rather, it allows you to tackle the low hanging fruit easily and effectively.
4. An FAQ page can improve your organic search results
If you’re looking to increase traffic to your website, SEO is probably on your mind. SEO works like this: when someone enters a search term into Google, Google returns a list of results it thinks will be most helpful for the person. Often, what people enter is in the form of a question.
By adding an FAQ page to your website, you’re providing additional content in the form of questions and answers for Google to crawl. If done right, you’ve just increased your chances of showing up in search results when someone Googles one of the questions you’ve answered.
SEO is a complex thing (to learn more about how SEO works, check out our blog post 11 ways to SEO optimize your WordPress website), but having an FAQ page can stack the odds in your favour.
Tip: Trying to come up with questions for your FAQs page? Do research on commonly asked questions in your industry by inputting various questions into Google, and take note of what pops up in the “More Questions” section on the first page of the results.
5. An FAQ page shows you care about your customers and respect their time
No one wants to go on a wild goose chase to find simple information. By including an FAQ page on your website, you’re showing your customers that you value their time and are ready to help.
Additionally, your FAQs demonstrate you’ve taken the time to get to know your customers, understand their concerns, and anticipate their questions before they ask.
A good FAQ page functions as a one-stop, self-serve shop – saving time for everyone. This creates a positive visitor experience, and ideally more leads.
Tip: Use your FAQ as a first touchpoint to share and summarize important information for potential customers. This creates clearer expectations and a quicker lead qualification process.
6. An FAQ improves user experience
An FAQ page becomes an essential part of a successful website when it creates a smooth user experience. A good FAQ page saves everyone time, funnels visitors to where they need to go, and greatly enhances your brand image and overall website usability.
It’s as simple as that.
Examples of effective website FAQ pages
Now that we’ve gotten a handle on what an FAQ page is and why you need one on your website, let’s look at a few examples of great FAQ pages:
1. Hootsuite’s FAQ page
Hootsuite is one of the most versatile and well-used CRM platforms. However, given its complexity and the fact that it is subscription-based software, visitors no doubt have questions… a lot of questions.
Here’s how Hootsuite has responded:
Hootsuite’s FAQ is clean and concise. They’ve also done a great job at understanding their audience, and recognized that many visitors may not know exactly what Hootsuite is. Right at the top, they’ve answered that question: What is Hootsuite?
“Hootsuite is an all-in-one social media management tool. It lets you schedule, post, and track performance across all your social media networks.”
That’s a great answer. And bonus, right below that is a CTA button inviting visitors to give Hootsuite a try with their free trial.
The messaging of the subsequent questions keeps it benefits-centered. It shows that the folks behind the Hootsuite name know exactly what problems their prospects are facing… and exactly what Hootsuite can do to solve them.
Remember, your FAQ should also align with your overall brand messaging. It should show your visitors that you understand what problems they’re facing and how you can solve them.
2. Linktree’s FAQ page
Linktree is well-known among businesses and individuals who use social media – Instagram in particular.
However, similar to Hootsuite, Linktree doesn’t assume everyone knows what they do. They also realize people might be searching “What is Linktree” in Google. So, the very first question they answer is just that: What is Linktree?
They follow this question with a series of other help-related questions that get to the heart of what their users could be struggling with. Their FAQ page is simple and streamlined, but offers immediate value.
Here is what their FAQ page looks like:
3. Asana’s FAQ sections
Asana does something a little different. Because their website is composed of so many pages, they’ve dropped an FAQ section onto each main page.
This allows them to relate each FAQ with the page it most belongs to, making for a helpful and intuitive user experience. This approach also increases the volume of useful content on each page, which can be beneficial for SEO by demonstrating E-E-A-T.
Let’s take a look at a few of Asana’s FAQ sections, starting with the FAQs located near the bottom of their Product Overview page:
The questions on this page are general questions that you would expect someone to ask when they’re learning about Asana for the first time.
Now, let’s look at the FAQs on their Project Management page:
We can see the questions are more specific to their project management capabilities.
Finally, let’s examine the Asana AI page:
See what they’re doing here? If you manage a website with many pages, this is an approach worth considering.
We actually did this for Resorts of Ontario, one of clients, recently when we redesigned and developed their new website. Let’s take a closer look.
4. Resorts of Ontario's FAQ sections
When our team designed and developed a new website for Resorts of Ontario (resulting in a tourism award!), we took a similar approach and assigned relevant FAQs to each key page of the website. The FAQs we chose were informed by SEO research.
Here are the FAQs we dropped on Resorts of Ontario’s homepage:
And here’s what we put on their Winter Getaways page:
5. Endy's FAQ page
Ok, let’s look at a different approach now. Endy is most known for selling mattresses online. And, likely, they get a ton of questions from prospective and existing clients on everything from shipping to product care to warranties and returns.
To provide a user-friendly experience and allow visitors to find the information they need without feeling overwhelmed, Endy has organized their FAQ page using topics:
If the visitor clicks on Products & Care, for instance, they are taken to a longer page that uses accordions to organize related FAQs. This is a smart way of helping users find the answers they’re looking for:
6. Juno's FAQ page
So what if you’re a local brick-and-mortar business and not an online retailer? Well, chances are, you don’t need such an extensive FAQ page.
Juno is a veterinary with several locations across Canada.
They’ve kept their FAQ page simple and friendly-feeling, which aligns with their brand, while also making it easy to find by placing it under ‘About us’ in their top navigation:
7. Canoe's FAQ page
Another type of business that can benefit from an FAQ page is restaurants.
Canoe is a high-end restaurant located in Toronto that has taken advantage of the benefits of an FAQ page.
Their FAQ page is simple and straightforward, and likely highly-read. It’s also easy for visitors to find, being in the top navigation:
Get help creating your FAQ page
Now it’s your turn to create an FAQ page for your website. Need a little help along the way?
We offer semi-custom websites and custom websites and we can help you write, design and develop an effective FAQ page for your site.
Get a free quote today. Or check out our FAQ page to learn more about us!
