Karina Ramsundar

Cofounder, Sparked

Karina Ramsundar

Cofounder, Sparked

Karina has 20 years of experience helping brands connect with their audiences through the right words and strategies. She has a particular passion for writing website copy and has been working within the WordPress ecosystem for 10+ years. Karina cofounded Sparked in 2019. Connect with Karina on LinkedIn.

Tips

Is it time to redesign my website? 6 sure-fire ways to know

There are several reasons why your website might warrant a refresh. It’s important to identify these red flags and act on them as it can save you time, money, and potential lost opportunities.

Inspiration

5 best pride marketing campaigns (and why they’re awesome)

June is Pride Month! It’s a time of celebration, recognition, and learning. With Pride Month gaining increased visibility over the decades, any company would be remiss to miss out on the opportunity to get involved.

Tips

How to write the best homepage: Tips from a copywriter (+ 9 examples)

When you’re trying to sell your house, what’s the first thing potential buyers will be looking at? You’ve got it – the front. It’s what realtors call “curb appeal.”

Tips

7 ways a website can help grow your business in the Cayman Islands

The Cayman Islands is home to over 10,000 businesses that serve the local economy in important and unique ways. Small and medium-sized ventures are at the heart of this growth, whether its tourism or financial services. In total, 71% of small businesses have a website, and that percentage is only going up.

Tips

How to choose the best digital marketing agency (& avoid bad ones)

Navigating the world of digital marketing is becoming increasingly complex; these innovations offer novel ways for businesses to interact with their target audiences and effectively raise their brand awareness. As a result, there are a wide range of digital marketing agencies that offer their services, and it can feel quite overwhelming to figure out which one works best for your business needs.

Tips

6 best digital marketing tactics for your B2B business

Digital marketing has come a long way over the last decade. Particularly over the pandemic and as a lot of transactions shifted to the digital space, digital marketing has become a primary source of marketing for businesses. Not just that, but this shift has occurred quickly, and marketers have had to pivot at a near-rapid pace.

Tips

LinkedIn Ads vs. Google Ads: Which is best for B2B marketing?

To Google or to LinkedIn? That is the [marketer’s existential] question. But seriously, which one should you choose for your B2B marketing strategy? Unfortunately, the answer isn’t simple. Each advertising platform has its unique features and capabilities, but both aren’t always suited for the same ad campaign. In this article, we’ll go over what Google Ads and LinkedIn Ads are, how they work, and the pros and cons of each.

Tips

What is a digital marketing funnel? (+ 4 tips for building yours)

All marketing and sales is a numbers game. If you reach a large enough pool of people, you’ll eventually find the subset of those who might be interested in what you have to sell, and from there you’ll find those who are ready to make a purchase.

Tips

5 tips for doing content marketing right

It takes more than just an advertisement strategically placed here and there to build a brand. These days, brands are expected to be not just a household name, but an authority, valuable, relatable, and an integral part of your audience’s lifestyle.

Tips

5 tips for an effective pillar page (+ examples)

Your SEO business strategy shouldn’t be primarily about peppering your content with keywords and hoping that will help your page rank high and keep your audience on your website. It’s about providing an experience that offers value, keeps your audience engaged and on your website, and organizes your content in a way that is both scalable and navigable.

Tips

10 powerful ways to optimize landing pages for conversions

There are almost 2 billion websites on the internet, equaling 12.5 trillion hours spent online. Between social media, video streaming, and a plethora of websites, it’s… a lot. So, how can you stand out? How can you make your landing page one that engages, excites, and ultimately converts prospects?

Tips

Ultimate guide to copywriting for your business

Copywriting is a fundamental part of your marketing toolkit. Your business is more than simply the product or service you sell. It is a story that you weave for potential customers: if the story is convincing, leads turn into customers. If the story is phenomenal, those customers become loyal brand ambassadors.