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Karina Ramsundar

Cofounder, Sparked

Karina Ramsundar

Cofounder, Sparked

Karina has 20 years of experience helping brands connect with their audiences through the right words and strategies. She has a particular passion for writing website copy and has been working within the WordPress ecosystem for 10+ years. Karina cofounded Sparked in 2019. Connect with Karina on LinkedIn.

Tips

5 tips for an effective pillar page (+ examples)

  • 9 minutes

Your SEO business strategy shouldn’t be primarily about peppering your content with keywords and hoping that will help your page rank high and keep your audience on your website. It’s about providing an experience that offers value, keeps your audience engaged and on your website, and organizes your content in a way that is both scalable and navigable.

Tips

10 powerful ways to optimize landing pages for conversions

  • 10 minutes

There are almost 2 billion websites on the internet, equaling 12.5 trillion hours spent online. Between social media, video streaming, and a plethora of websites, it’s… a lot. So, how can you stand out? How can you make your landing page one that engages, excites, and ultimately converts prospects?

Tips

Ultimate guide to copywriting for your business

  • 14 minutes

Copywriting is a fundamental part of your marketing toolkit. Your business is more than simply the product or service you sell. It is a story that you weave for potential customers: if the story is convincing, leads turn into customers. If the story is phenomenal, those customers become loyal brand ambassadors.

Tips

Ultimate guide to SEO for your business

  • 16 minutes

“Build it and they will come” may have worked in Field of Dreams, but the motto won’t work when it comes to your digital marketing strategy. Simply building a website and then expecting the traffic and leads to pour in is a path to disappointment.

Tips

Is your business ready for the 2021 website accessibility requirements?

  • 5 minutes

On January 1, 2021, the Ontario government’s AODA website accessibility requirements came into effect. Whether you’ve just learned about the legislation, or you’re actively making website changes to ensure compliance, the AODA website requirements can feel daunting. In this blog post we’ll help you understand the basics of what it means for your business.