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Our Work

A New Website for a Newly-Formed Company: Orange Room Services

Our Work

A New Website for a Newly-Formed Company: Orange Room Services

Orange Room Services is a leading choice for residential and commercial flooring installations in Canada.

Orange Room Services was formed in 2022, as the result of a merger of two companies, each with their own long history of success: Advance Flooring & National Installations. The new company continues to be an Authorized Home Depot partner and each year thousands of customers across Canada rely on them to deliver quality results. 

A man installing laminate flooring
Stairs with carpet

The Challenge

A New Website That Recognizes Years of Success

After the merger of Advance Flooring and National Installations, the newly formed Orange Room Services came to Sparked with a challenge. They needed a new website that would implement their new brand, but they also wanted to lean into the fact that the two companies had over 42 years of experience collectively.

They wanted a website that included:

  • A refreshed design to showcase their new brand.
  • Updated copy to tell their story and build trust with prospective customers and job seekers.
  • A careers pages that showcased their advantages and housed a job application form.
  • A locations and contact page that directed inquiries to the right place.
  • A giving back page that shared their work in the community.

Ultimately, they wanted an intuitive, high-performing website that amplified their history, while also setting their new business up for continued success in the future.

The Result

Mobile-Responsive, Engaging & Built to Last

After three months of work, Orange Room Service’s new website went live in October 2022 — on time and on budget.

In addition to accomplishing the initial goals, the website features other value-adds:

  • Mobile responsive – the website performs optimally across desktop, tablet and mobile.
  • Easy to maintain – the website is built on WordPress with a WISYWIG editor (“what you see is what you get” editor), making it easy for their team to make content changes.
  • SEO optimized – our team provided SEO metadata for each page and performed technical optimizations to prime the website for search engines.
  • Support with launch – when it came time to launch the website, our team supported Orange Room Service’s IT team every step of the way.

Although the website is live, our work is not done. Today, Sparked continues to provide Orange Room Services with website maintenance and support.

This means we’re monitoring the website continually for uptime, security and performance and we’re only a phone call away if the Orange Room Services team needs anything. 

"It's been great working with the team at Sparked.
They're responsive, friendly, on the ball, and went above and beyond in everything they did."

– Matt Wylie, Orange Room Services

Services Delivered

Digital strategy

Website architecture

Website copywriting

UX/IU design

Search engine optimization

WordPress development

Website maintenance

Website support

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