The Siminovitch Theatre Foundations Gets an Injection of Life With a New, Visually Stunning Website.
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About the Client
The Siminovitch Theatre Foundation recognizes, invests in, connects, and inspires Canadian theatre artists who are redefining the stage. The Siminovitch Prize, awarded to a mid-career professional whose work is transformative and influential, is Canada’s highest-valued theatre award. By providing life-changing financial resources, public recognition and exposure, the Prize aims to stimulate innovation and creative risk-taking in theatre.
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The Challenge
Siminovitch’s website was falling short of what it could be. The design and infrastructure were outdated, the pages difficult to navigate, and the messaging wasn’t reflective of the Foundation’s brand.
They were seeking a new website that would be visually stunning, bring their new brand to life, be optimized for SEO and mobile, and much more.
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The Solution
New website architecture was mapped out and content outlines for each main page were created. Where needed, new copy was written, web design and development of all main pages undertaken, and the entire website was optimized across all devices and browsers.
Particular emphasis on creating a smooth user experience through thoughtful UX/UI was essential. A translation plugin was installed and configured that would support either automated or manual translation. QA testing across all browsers and devices was conducted to ensure maximum performance and visibility. Once live, basic SEO optimization, including metadata was performed, along with a 1-page Looker Studio dashboard to enable website monitoring.
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The Results
The final website is dynamic and visually stunning, reflecting Siminovitch’s vision and inspiring visitors to take action, today and for years to come.