I’m the co-founder and Chief Brand Officer of Sparked, and oversee our creative team by bringing my expertise in brand positioning, messaging, information architecture and copywriting to all our clients.
My passion is helping brands connect with their audiences, through content delivered in the right place at the right time, so they can shine online and get the most out of their digital space.
Over the years, I’ve helped our clients see transformational results by developing content strategies and messaging that helps them meet their business goals – whether that’s leads, brand recognition or a more engaged audience.
Throughout my career, I’ve been involved with The Forum as a Mentor for women entrepreneurs (2023-current) where I provide guidance on topics like marketing and content strategies. I’ve also held roles as Expert-in-Residence at the DMZ where I had the opportunity to coach over 30 startups on brand positioning and copywriting (2023-current). In 2019, I had the pleasure of being an instructor of copywriting at George Brown College.
During my career, I have been invited to deliver webinars and talks on the art and science of copywriting to audiences from across an array of industries. My work has been published in print and online in notable places like Forbes, and I’ve written copy for over 100+ SMEs, startups, and Fortune 500 companies.
I hold a degree in social sciences and have completed post-graduate programs in copywriting, business writing, and marketing.
I believe the recipe for successful copy includes in-depth audience research, a high level of empathy, and the use of clear, concise, and accessible language.
While my craft is my passion, when I’m not helping our clients, I’m usually spending time with my family at our northern Ontario cottage and learning new ‘old’ skills – like how to forage, seed save, or ferment vegetables from our garden.