HealthHub Solutions
For 6 years and counting, Sparked has provided digital marketing services for this healthtech leader.
01
About the Client
HealthHub Solutions is a leading provider of digital bedside patient engagement solutions. With their technology found in over 200 hospitals and 33,000 hospital rooms across Canada, HealthHub delivers solutions that support patients, clinicians, and hospital systems – starting at the bedside.
02
The Challenge
When HealthHub first came to Sparked in 2019, it was for a new website. Over the years, our relationship grew and Sparked continued to support HealthHub with a wide variety of digital marketing activities — from app development, to content marketing, to SEM management, and website hosting, maintenance, and support.
03
The Solution
Since 2019, Sparked has worked closely with HealthHub’s marketing team to deliver and execute an integrated digital marketing strategy. Over the years, Sparked:
- Created a new website that is available in English and French, is fully accessible, and that helped positioned HealthHub as a leader in digital bedside technology.
- Developed a custom web application that integrates with HealthHub’s ecommerce solution and supports a better patient experience.
- Helped establish a digital marketing strategy aligned with the company’s KPIs and growth targets.
- Executed top, mid, and low funnel digital marketing campaigns, including managing Google Ads, LinkedIn Ads, and content marketing campaigns.
- Produced advertorials and display ads for placement in industry publications, such as Canadian Healthcare Technology and Hospital News.
- Managed the company’s LinkedIn and Twitter accounts and grew their following.
- Provided website hosting, maintenance, and support, ensuring a seamless experience right-sized for the website’s large volume of daily pageviews.
04
The Results
Over the years, Sparked helped HealthHub achieve many great results. Today, we continue to provide managed hosting, maintenance, and support for their website.
”Sparked has been a long-term partner to us. They’ve been there as we’ve evolved and have been vital in helping us grow our business through their digital marketing and technology services.”
