Because their legacy website had grown so complex, the decision was made to start afresh in a new environment. After carefully documenting the content that would be carried over and preparing a comprehensive redirect strategy, Sparked’s creative team got to work.

The first thing tackled was the website architecture. We considered what information users would be looking for and how best to organize it for search and discoverability. From there, our copywriter got to work, breathing fresh life into the words. Our designer then produced two design concepts for consideration, followed by design prototypes for all pages using the chosen concept.

When it came time for development, our developers used the latest WordPress technology to produce a high-performing, fully-responsive, accessibility-compliant, CRM-integrated, donation-enabled, and well-coded website that would delight users and empower Museum of Toronto’s team to easily manage the website post-launch.