PermaCorp

Sparked sifts through 120+ images to find the right ones for this website redesign.

Meet PermaCorp

About the Client

With over 20 years of experience, PermaCorp has been a North American leader in custom metal fabrication, providing railings, decks and balconies, special fabrications and extrusions for commercial and residential customers. Their products offer long-lasting beauty, enhanced safety, minimal maintenance costs, and are built to withstand the harshest conditions.

An Outdated Website

The Challenge

When PermaCorp connected with Sparked, their team was struggling with a website that wasn’t pulling its weight. The design was outdated, it was difficult to navigate, and the content didn’t reflect the scope and scale of PermaCorp’s capabilities. As a leading player in the North American metal fabrication industry, they needed a website that set them apart from the crowd, demonstrated their expertise, and showcased the quality of their products.

Leveraging Large Images

The Solution

Our team got to work, beginning with research. We assessed the industry landscape and reviewed PermaCorp’s large bank of project photography. Working collaboratively, we created copy and design that allowed their stunning images to take centre stage. We focused on using large-scale imagery to show the extensiveness of their work.

Next, it was time to develop the website. Using WordPress, we created pixel-perfect pages that responded seamlessly on both desktop and mobile. We set up their forms, integrated with their HR platform, and implemented an SEO tool. During launch, we walked PermaCorp’s team through the process, and deployed the site to live with no downtime.

After launch, we continued to work with PermaCorp’s team to refresh their print marketing collateral so it aligned with their new digital presence.

Using full-width images and an intuitive UX, we delivered a site that merges form with function.

An Inspiring Outcome

The Results

At the end of the project, Sparked delivered a beautiful, intuitive, and high-performing website for PermaCorp. Today, we continue to host and maintain the website.

120+

Images Reviewed

90%

GTMetrix Performance Score

100%

Delivered On Time & Budget

Star Review Received

”Sparked has made our web and online experience easier across all companies. They could easily compete with any of the big guys in the final product.”

Darren Mark

Founder, Rhyno Equity Group